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The Pageant of Websites: How Google Rewards Good Content and SEO for Websites


How Google Rewards Good Content and SEO for Websites

With the recent 2018 Miss Universe pageant, everyone’s just bursting to talk about the latest glamour shots of each contender. Fashion buffs and professionals also love to talk about how each contender stood out from the rest. But aside from looks, it’s also about what’s on the inside. Each of the contenders for the crown has had to go through a talent portion, as well as a Q&A portion to pick out their skills and smarts. And just like web design in Las Vegas, NV, simply looking good is not going to be enough. It’s also important to have good content.

The Judging

But who judges which content is worthy of being on the front page of Google? That’s right – it’s Google. Their robots (known as “Googlebots”) crawl each of the sites that are submitted, then Google’s algorithm analyzes content and determines the best answers to each query that users search for. Now that web design is becoming a more powerful advertising tool in Las Vegas, NV, it’s time to learn about how Google pays tribute to websites that are properly designed and optimized for search engines.

Just like the honored judges of any pageant, Google makes use of certain categories to make the race for Page 1 an equal and fair trial for all. Also, any website that wishes to get on Google’s top results must work closely with experts in search engine optimization (SEO) and web design to maximize their potential on Google’s search results.

Honest Work

Google prioritizes honest search engine optimization in websites based all over the world. This refers to “white-hat SEO”, or search engine optimization that improves the usability of a site. This includes web designs that load quickly and instantly show viewers where every important link is. White-hat SEO makes surfing the Internet easier for everyone, including Googlebots. If Googlebots find it easy to surf a certain page, then Google deems its design user-friendly and gives the page a higher ranking on SERPs.

Honest SEO also means not abusing Google’s system like using unrelated keywords or otherwise spamming other unrelated websites with links leading to one’s own website. This type of search engine optimization, known as black-hat SEO, clutters up Google’s database and ruins user experience. Thus Google punishes those using black-hat SEO by taking away any chance of getting on the first page.

Mobile Friendliness

Among the qualities that Google prioritizes is mobile-friendliness. This means that a website is easy to use on a mobile device, most especially phones. The clickable elements need to be large enough to be seen on a small screen, and the site itself needs to automatically restructure itself to fit a mobile screen. This ensures that only good quality websites that are easy to use get on the front page of Google.

High-Quality Content

Lastly, Google never takes good content out of the question. People who use Google find well-written content with the proper resources useful. Therefore, Googlebots and algorithm are programmed to tell when a website is easy to crawl and has good content.  Good content with the right relevant keywords makes a website easier to crawl and detect. This doesn’t necessarily mean more content; it can also mean content that is helpful to people browsing a site. Well-written content also incorporates keywords, specific words or phrases that correspond to queries searched for in Google and other search engines. If a website’s content contains a keyword such as “miss universe crowns”, any web user searching for “Miss Universe Crowns” will be able to find that website more quickly. Drawing from this example, the more quality content that Googlebots crawl on a website, the easier a site is to be found.

To get your website on the Magic 10 of Google’s first page through SEO and good content, get one of our web design experts at Silver Connect Web Design to work on your website. Whether you need a web design expert in Las Vegas, NV or elsewhere, we’ll be sure to turn your website into a winning piece! You can check out our previous projects in our PORTFOLIO. If you have any questions, feel free to contact us through phone, or through our social media links found at the top of this page.

[Infographic] The Role of Colors in Web Design

Silver Connect Web Design is at the forefront of innovative web design. We incorporate solutions that boost your business’ exposure and authority over the internet. Our team utilizes various design techniques to attract more visitors to your site and encourage them to avail of your services and products. One way of achieving this is through the use of color integration. Read more about this simple yet highly effective web design principle down below

infographic about the role of colors in web design

[INFOGRAPHIC] Why Website is Essential for Your Business

A Dozen Reasons Why a Website is Essential For Your Business


Establishing a business in a competitive market requires a lot of planning, prudent budget allocation, and a thick slice of wisdom especially in weighing possible options. Most small business owners having a limited budget, they have surely thought of which platform to capitalize first in marketing their enterprise – Facebook or their own website?

Almost 543,000 new small businesses start their operation per month in the United States. The sad thing is, a lot of small enterprises are shutting down their operation within that same time span.The reason? Ineffective brand development that is caused by setting out impractical objectives.

At first glance, creating a business page in Facebook seems to be the more ideal choice – it is free, easy to set up, and easy to manage. However, if you are to think long-term for your business, you should definitely consider having a business website. Create a Facebook page in order for your business to reach your target clientele who utilize that social media platform. But create a business website not only to reach most of your target customers, but also to amplify your brand recognition throughout the web.

Question: I don’t own a computer, and neither do my target clients, so why should I bother having a website?

Answer: You shouldn’t have the narrow idea that business websites are only for those who are tech-savvy. In fact, thriving business owners nowadays strongly believe that if you have a business, you should have a website. Why? Provided below are some of the reasons:


Reason #1: Actually, It Can Save You Money

You have probably thought that as a small business owner, you can’t afford having a professional website. In reality, however, you can’t afford NOT to. The cost of designing and developing a website ranges from $100 or more. Although the cost of promoting business in your local newspaper is way cheaper, this kind of advertisement is for one-time basis only. Needless to say, investing your money in website development is much more cost-effective.


Reason #2: Websites Serve as an Online Brochure

A lot of small to medium-scale enterprises allot hundreds of thousands to billions of dollars just to create brochures and distribute them to prospective clients. By having a corporate website, you can entirely skip this and save a lot of money in the process. All you have to do is get your business through personal connections and networking to spread the word about your website. Through time, your potential clients will find out about you and your offered products/services online.


Reason #3: Always Accessible

Another great reason for having a website for your business is that it’s always accessible. This is truly beneficial especially in today’s generation where a lot of customers have busy lifestyles. They want the convenience of checking out their desired products or services any time they want. And by having a website, you can give exactly what they want. This is also expedient if you are offering products and services to those who have different time zones. Your website is open 24/7/365.


Reason #4: Instant Credibility

Proving that your company is worthy of doing business is one of the main challenges of small enterprises. This makes it quite difficult for them to win over their prospective customers or make a successful sale. By having a well-designed and structured website, you can pitch in instant credibility for your business. Together with your ingenious marketing tactics, you can actually establish a solid ground and prove that your business is indeed the real deal.


Reason #5: Keep Your Customers Informed about Your Business

If your business has a website, it will be fairly easy for you to keep your existing and potential customers updated about your products, services, promos, upcoming events, discounts, and other relevant information. Unlike print ads, these announcements will never get outdated. You can freely edit them if you have new information that you want to get disseminated.


Reason #6: Compete with the Big Guys

Competing with other businesses which already have an established name can be challenging. But you can start off by having a website that is of the same caliber as theirs. Nowadays, a lot of consumers are doing product/service comparison using company websites, so having a competitive website can certainly give your business a chance to somehow compete with bigger companies. Always keep in mind that in the online market, the field is equally leveled to both the giant names and to start-ups.


Reason #7: Broader Audience = Higher Chance of Sales

Yes, your actual store is where your customers will purchase your products or call whenever they need your service. However, your website can be a very good alternative platform to market your services/products to a broader audience. If you think that your products cannot be sold online, keep in mind that even houses and cars are getting sold online. Websites give you a broader audience, so all you need to do is take advantage of it. The more people check out what you have to offer, the higher your business has in generating sales.


Reason #8: It Lets You Connect, Professionally

Professional relationships are what matters in business. Upon establishing rapport, the next thing every business owner needs to ensure is that their relationship with clients and other businesses is smooth. In order to do this, your business must connect with them on a regular basis, and you can easily do this by having a website. You are now a “web master,” so you can make new personal and business connections with other web masters as well. Through time, business relationships can help your business have extra income streams.


Reason #9: Showcasing Portfolio is Easy

As mentioned earlier, displaying products and their information is easy if you have a website. But what if your business offers services instead? Your website can also be a platform where you can display your previous projects, image galleries, client testimonials, and your portfolio as a whole. You can also provide a brief explanation why choosing your company is an ideal choice to make. Therefore, prospective clients can review whether your company is the perfect candidate for the job just by browsing your website.


Reason #10: Professional Email

Here’s a scenario. Imagine yourself as a customer and you’ve received two business emails from companies offering the same product/service. One of them is from and the other one is from Believe it or not, some customers prefer to do business with a much formal email address for it conveys credibility and integrity. Once you have your own website, you can request the web development company to also setup customized business email addresses for you (the owner) and for your team.


Reason #11: Online Press Release on the Go

If your business always has something to announce on a regular basis, then having a website is a must, because you can easily publish press releases in it! From running simple press releases to announcing something big, you can freely do all of these once you have a website. In fact, some press releases nowadays are also utilized to show innovative product/service videos that redirect readers to their YouTube channel. Hence, it would be a win-win situation, because you are not only amplifying brand recognition through press release, but you are also gaining more subscribers to one of the most popular social media and video platforms in the business today – YouTube. Overall, this is a good way of introducing your business to prospective clients.


Reason #12: Better Customer Support

If you truly value your existing customers, you must be attentive to what they are saying about your business. In this matter, your website can also be a portal to improve your business relationship with them. Your first support mechanism should be a FAQs page. All possible questions that your customers may encounter should be answered in this page. In order to ensure that you are indeed helping them, implementing a ticketing system or customer service hotline would suffice. Make certain that your customers and customer service representatives’ time zones are the same so that the latter can readily answer the call of the former.


Final Words

Whether you like it or not, our current mainly involves the Internet world. Approximately 8 out of 10 consumers today use the web to find a service or a product before making a purchasing decision. Most of your competitor businesses might also have plans in venturing the online market, so it’s up to you whether you want to keep up or lag behind. Although, don’t think of creating a website just because others are doing it. Instead, have a purpose. Create a website because you want to protect your investment by keeping the business up and running all the time.


If you want to get started, Silver Connect Web Design can help you from start to finish. If you already have a website and want it to be restructured or enhanced, we offer expert website design and development services to give your business a new face.

5 Major Web Design Mistakes that Business Websites Must Avoid

If you are to look at market trends nowadays, website has definitely become a necessity rather than an option for businesses regardless of its nature, size and niche. However, designing and developing a website are easier said than done. In fact, even experts at web design jobs in Raleigh, North Carolina can commit infinitesimal mistakes during the process. Nevertheless, there are major mistakes that one should totally avoid as they can utterly ruin the website’s performance.

With the intention to help business owners avoid experiencing major problems after launching their websites, provided below are the pitfalls to keep tabs on. Continue reading “5 Major Web Design Mistakes that Business Websites Must Avoid”

What Website Designers Can Learn from a Pro Card Player

Designing a website is like playing poker. Wait, what? We know this sounds absurd but there are things that a website designer and a business owner can actually learn from playing poker when it comes to doing custom web design in San Jose, California.

Let us give you one great example. Visualize the process where a poker player predicts their opponent’s next move given the cards on the table. This process is highly similar when the internet marketer tries to find out the most ideal strategy in optimizing a website given its gained traffic, reviews and links.

Want to know more? Here are four other resemblances of designing/managing a website and playing the popular card game: Continue reading “What Website Designers Can Learn from a Pro Card Player”

A Dozen Reasons Why You Should Bother Having a Website for Your Business

Establishing a business in a competitive market requires a lot of planning, prudent budget allocation, and a thick slice of being wise especially in weighing available options. With most small business owners having a limited budget, they have surely thought of which platform to capitalize first in marketing their enterprise – Facebook or own website? Continue reading “A Dozen Reasons Why You Should Bother Having a Website for Your Business”

Losing Profit from Your Ecommerce Website? Better Consider Redesigning Your Website

Some websites nowadays still take some time to go live even when the tools for website creation in San Diego are now cheaper, faster and way easier to use. Also, some services are still expensive to the point that it drains the budget of the business owner. That is why most website owners are contemplating on whether redesigning their website is a good choice to make.

In today’s digital and website design industry, there are a plethora of options as well as platforms to choose from. In fact, business owners can now have a website even if they are not completely familiar with coding. Even though they can always take the CMS (content management system) route in order to significantly decrease their overall cost, they will surely miss a very important aspect.

Business website owners should think that if all their competitor websites take the same route, then how would their website stand out and gain traction in the web? They should be aware that following a cookie cutter approach will not do any good when it comes to making some noise in the web. So, if you certainly want to have a more successful brand development in San Diego, CA that would flourish longer, regard taking a unique and personalized website redesign. Continue reading “Losing Profit from Your Ecommerce Website? Better Consider Redesigning Your Website”

5 Qualities of a Hire-worthy Web and Graphic Designer

The proficiency of a web and graphic designer in Sacramento, California is not only measured by their skills in using various designing software. In fact, professional designers are known to go beyond the software limitations and also excel in different related fields. Even though their skillfulness and competence are the top qualities that an employer looks for, they are also evaluated in several other areas

In today’s competitive web design industry, web and graphic designers are also expected to be proficient in communicating with their clients. Additionally, they also need a lot of initiative, as well as the following skill sets. Continue reading “5 Qualities of a Hire-worthy Web and Graphic Designer”

Web Design and Conversion Rates: Things You Need to Know

Business enterprises in Omaha create their own website to provide valuable information to their visitors. Of course, every website has its own objectives such as sharing knowledge or prompting visitors to do something such as availing a service. Today, there are over a billion websites that are live, and each may have a unique style and layout. If you have a website, you are surely aware of its importance in overall brand development in Omaha, Nebraska. But are you aware that the website design can greatly affect your site’s conversion?

This blog post will give you an insight about the significance of having a good website design. Continue reading “Web Design and Conversion Rates: Things You Need to Know”

E-commerce Trends that are Making Noise this 2015!

New York-based e-commerce merchants firmly believe that 2014 was a good year for the e-commerce industry. All around the globe, a total gross of $1.3 trillion worth of sales has been recorded. On top of that, the number of people in United States who opt to buy products online is constantly increasing. Nevertheless, professional companies that provide e-commerce solution in New York City, New York expect this remarkable development to get even better this 2015.

To support this growth, a lot of e-commerce merchants and companies in New York are centering their efforts on enhancing the overall customer experience to drive more support and sales.

In detail, here are five trends that are currently making noise in the e-commerce industry: Continue reading “E-commerce Trends that are Making Noise this 2015!”