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How Did Donald Trump Affect Search Engine Optimization (SEO) Services? Here’s How!

Idiot Search Results to Trump

How Did Donald Trump Affect Search Engine Optimization (SEO) Services? Here’s How!

January 20, 2017 – A moment that will go down in the annals of American history. This was the day when Donald Trump was sworn in as the 45th president of this great nation. Perhaps the most controversial presidential candidate to have run for the position, his win has garnered praise from his staunch supporters and harsh criticism from critics. Despite the divided opinions about the polarizing business tycoon, one thing was for sure: changes are going to happen and it will affect everybody. The impact of his presidency has been universally felt and has affected a lot of companies that conduct their operations worldwide. This includes the biggest airliners in the aviation industry to upstart web development firms that offer SEO services.

 Wait… How in the world did the President of the United States of America affect Search Engine Optimization operations? Let’s find out.

In July 2018, popular news website The Guardian has reported that when users around the world searched the word idiot on Google, results would yield pictures of Donald Trump. To make matters worse, the images of the president were found at the top of the results. This proved to be embarrassing to both Trump and his Cabinet that eventually, the issue was brought up at a scheduled House Judiciary Committee hearing about Google’s Data Collection and Privacy.

Google’s Chief Executive Officer (CEO) Sundar Pichai was asked by California Democratic Representative Zoe Lofgren on how and why a Google search for idiot would yield results of Donald Trump. Pichai clarified how a Google search works: by taking the keyword that was searched for and matching it with related pages throughout the World Wide Web to find the best results for users. Pichai added that Google does not “manually intervene” with the results and that there are several factors that affect it such as popularity, relevance, and freshness.

According to business website Fortune, this issue started with the protests at Donald Trump’s visit to the United Kingdom where Green Day’s song American Idiot was used. Eventually, a photo of Trump which included the word was posted on Reddit. Users around the world upvoted this post which caused Google to recognize it as a top contender for the term idiot. Subsequently, Google has placed it as a top result on their search engine for that specific term. This process is called Google Bomb, where a group of people links a particular word or phrase to a website in an effort to boost its rankings in Google search results.

This wasn’t the first time that a US President was targeted by a Google Bomb. Perhaps the best-known occurrence was in 2003, where the biography of then-President George W. Bush was shown as the top result whenever the phrase Miserable Failure was searched on Google. Years after this incident, Google took action and made changes to their algorithm which made Google Bombs increasingly difficult to pull off. Nonetheless, people still found ways to do this.

Due to these attempts to ridicule two US Presidents, the importance of availing SEO services for websites have been emphasized. Through the Search Engine Optimization process, these instances can be avoided. Tasks such as Keyword Research, which aims to identify keywords that best describe a specific topic, and Link Building, which links it to other related websites, can help fight Google Bombing from taking place. Instead of finding unrelated results when searching for a keyword (which, in this case, is Donald Trump), a user will find meaningful results that can actually be of help. Not only does this enable users to have a better experience, but it can also help avoid slandering people of influence across the world.

Through the use of proper keywords and legitimate links by SEO Specialists, you wouldn’t have to worry about people using your website to Google Bomb others, especially influential figures. Here at Silver Connect Web Design, we have a highly trained team of Search Engine Optimization Specialists who are ready to work and do all of that for you. We also offer other services that can help optimize your website through the use of ground-breaking techniques and dynamic graphic designs. With our affordable prices and top-notch quality of work, your website would be optimized in a matter of months. For more information about what we can offer our clients, you can visit our LEADING SOLUTIONS page to see all of the services that we provide. For questions and inquiries, you can navigate to our CONTACT US tab to leave us a message by filling out the form provided or you can reach us by using the information found on the page.

The Pageant of Websites: How Google Rewards Good Content and SEO for Websites


How Google Rewards Good Content and SEO for Websites

With the recent 2018 Miss Universe pageant, everyone’s just bursting to talk about the latest glamour shots of each contender. Fashion buffs and professionals also love to talk about how each contender stood out from the rest. But aside from looks, it’s also about what’s on the inside. Each of the contenders for the crown has had to go through a talent portion, as well as a Q&A portion to pick out their skills and smarts. And just like web design in Las Vegas, NV, simply looking good is not going to be enough. It’s also important to have good content.

The Judging

But who judges which content is worthy of being on the front page of Google? That’s right – it’s Google. Their robots (known as “Googlebots”) crawl each of the sites that are submitted, then Google’s algorithm analyzes content and determines the best answers to each query that users search for. Now that web design is becoming a more powerful advertising tool in Las Vegas, NV, it’s time to learn about how Google pays tribute to websites that are properly designed and optimized for search engines.

Just like the honored judges of any pageant, Google makes use of certain categories to make the race for Page 1 an equal and fair trial for all. Also, any website that wishes to get on Google’s top results must work closely with experts in search engine optimization (SEO) and web design to maximize their potential on Google’s search results.

Honest Work

Google prioritizes honest search engine optimization in websites based all over the world. This refers to “white-hat SEO”, or search engine optimization that improves the usability of a site. This includes web designs that load quickly and instantly show viewers where every important link is. White-hat SEO makes surfing the Internet easier for everyone, including Googlebots. If Googlebots find it easy to surf a certain page, then Google deems its design user-friendly and gives the page a higher ranking on SERPs.

Honest SEO also means not abusing Google’s system like using unrelated keywords or otherwise spamming other unrelated websites with links leading to one’s own website. This type of search engine optimization, known as black-hat SEO, clutters up Google’s database and ruins user experience. Thus Google punishes those using black-hat SEO by taking away any chance of getting on the first page.

Mobile Friendliness

Among the qualities that Google prioritizes is mobile-friendliness. This means that a website is easy to use on a mobile device, most especially phones. The clickable elements need to be large enough to be seen on a small screen, and the site itself needs to automatically restructure itself to fit a mobile screen. This ensures that only good quality websites that are easy to use get on the front page of Google.

High-Quality Content

Lastly, Google never takes good content out of the question. People who use Google find well-written content with the proper resources useful. Therefore, Googlebots and algorithm are programmed to tell when a website is easy to crawl and has good content.  Good content with the right relevant keywords makes a website easier to crawl and detect. This doesn’t necessarily mean more content; it can also mean content that is helpful to people browsing a site. Well-written content also incorporates keywords, specific words or phrases that correspond to queries searched for in Google and other search engines. If a website’s content contains a keyword such as “miss universe crowns”, any web user searching for “Miss Universe Crowns” will be able to find that website more quickly. Drawing from this example, the more quality content that Googlebots crawl on a website, the easier a site is to be found.

To get your website on the Magic 10 of Google’s first page through SEO and good content, get one of our web design experts at Silver Connect Web Design to work on your website. Whether you need a web design expert in Las Vegas, NV or elsewhere, we’ll be sure to turn your website into a winning piece! You can check out our previous projects in our PORTFOLIO. If you have any questions, feel free to contact us through phone, or through our social media links found at the top of this page.

Keep It Going: Why SEO is a Long-time Commitment

Today, almost everything is possible online, especially for businesses. In this field, to be able to compete with others, you need to level up your efforts by taking your business online. And the easiest and most cost-effective way to do that is by creating a website for your business. However, having a website is just the beginning. Its after-care requires a lot of time, attention to details, and research. That’s why, these days, Search Engine Optimization (SEO) is becoming more and more popular due to the growing competition of businesses online.

Now, what does SEO really have anything to do with your business? You just wanted to keep rolling in the industry and get as many clients as you can. What can SEO do about that? Well, here’s a kicker: clients and customers, like most common Internet users, would always click on the first website that would appear in the SERP (Search Engine Results Page); or at least the first 5 or 10 links on Page 1. Get your website right at those places through SEO and voila! More sales will definitely come right at your doorstep.

That must be music to your ears, right? But first, what is SEO?

SEO is, technically, the process of driving traffic to your website. It is a process you do in order to outrank your competitors online. Sounds simple and easy? It’s hard to agree with that. SEO involves a lot of tasks to do, researches, knowledge about the different Google algorithm updates, and the ability to perform extensive analysis both on your website and the website of your competitors.

Still there? Great!

Maybe by this time, you could see that having your website optimized cannot be done overnight. It takes time to make your website rank number one and it takes even more time to maintain that ranking. Keep in mind that your competitors would also want to be on top. And with this constantly raging war over ranking high, you can say that the Web is literally a virtual battlefield for those living in the business world where SEO is the best armament that you can have in your arsenal in order to win this virtual battle. However, it’s not a one-shot-win-all strike. SEO must be a constant attack—a long-time commitment.

Now, the real question here is: why is SEO a long-time commitment if all you need to do is to “maintain” the website?

  • Strategic planning – this involves thorough planning regarding the different strategies that you must do in order to make your website rank higher. You also need to think of it in the long run, for example, the steps you need to do in the event that the rankings of your website go down.
  • Website/keyword analysis – one of the most important aspects of getting your website to rank is by selecting the appropriate keywords. Now this can either bring you up or drag you down, so you really have to be careful in selecting the keywords for your website.
  • Implementing the plan – the key to successful search engine optimization is to properly implement a good plan. No matter how good your keywords are if you do not have a good plan, at the end of the day, your website will be outranked by your competitors.
  • Google algorithm updates – Updates have a big impact on the ranking of websites. For some SEO specialists out there, Google is becoming more intelligent in differentiating spam sites. Because of that, all websites are being affected whenever Google releases an update. To be able to rank higher than your competitors, you must keep an eye out for those updates.
  • Constant monitoring – To be able to maintain your rank, you need to regularly monitor your website. What does this mean? In order for you to effectually track your website’s progress, you need to have the right knowledge regarding the necessary steps to be taken to see your rankings skyrocket up the SERP and keep it that way.

With all that said, you might be realizing now how tedious yet amazing SEO can be. But if you really want to invest in it, you have to get yourself ready for a long journey ahead. And if you really want your website to rank high and reel in many clients like you planned to, you have to be patient and trust our search engine optimization specialists at Silver Connect Web Design to give the best SEO efforts for your website.

So, what are you waiting for? Call us now at 713-474-1695 and let’s start making your business grow! At Silver Connect Web Design, we only want the best for you and your business!


[INFOGRAPHIC] The Road to Better SEO: Tips for Driving Traffic to your Website

Modern businesses and organizations have long been relying heavily on their ability to discover new networks through exposure. With the rise of the internet, establishments nowadays have to compete with one another for that same exposure in a new field. Given that almost everything is linked to the internet nowadays, the question one faces is how people can find you and/or be driven to avail your services. That is where SEO comes into play.

SEO or search engine optimization can increase the exposure of the business online by linking, which connects both websites and users across the web. SEO helps develop both technical and creative elements to make a site more visible. With effective SEO campaigns, business establishments and organizations have a better chance to compete with the rest of the online market.

Let’s look at some quick tips to drive traffic to your site.

Good Content

Why is there a need for great content when it comes to SEO? Apart from boosting your SEO rankings, gaining more traffic for your website and making it more visible in every search engine, it’s also makes reading fun. How does one make great content? First, think of a catchy title. If you want your readers to read what you have to say, your title should be both noticeable and clickable. Second, write content that is simple and relatable with bits of humor here and there to entice your readers. If your content is bland and boring, very few people would even think of reading it up to the end.


The good usage of keywords leads to better traffic and eventually, to a better ranking in search engines. Keywords are used in finding something in the internet through search engines. If you want to make the content of your website more relevant, place keywords smartly and naturally, and avoid making “spammy” sounding content. Keywords play a very important role in SEO and help people discover your website. They are usually placed in the meta tags (title, description, keywords). Search engines rank websites according to the relevance of their content in relation to searcher intent, and the presence of keywords is one of the criteria in judging relevance.


2018 sees mobile devices growing fast as the top search drivers. For mobile optimization, ensure that a website navigates smoothly, and adjusts accordingly to the object that contains it. This is called a responsive web design. Make sure that the website is fully optimized to be mobile-friendly, this includes checking ease of navigation, content readability as well as other factors that might contribute to site bounce rate. In short, a website has to be easy to use for mobile users, so it can maximize traffic.

SEO is not only necessary in the online arena nowadays for businesses, it is also becoming the norm. From small start-ups to large chain enterprises, entrepreneurs are prioritizing smart SEO campaigns to up their online rankings. SEO is not only for businesses but also for organizations and even individuals who are trying to get more exposure online.

Silver Connect Web Design not only handles your needs in search engine optimization, but also in graphic design, web hosting and maintenance, and even complete website development with our comprehensive website packages. Stay tuned for more useful blog posts and infographics!

SEO Strategies That Help you Rank this 2017

Trends in the Search Engine Optimization (SEO) industry is ever changing. One strategy may help you today but may not be as effective tomorrow. You may have spent a lot of time getting the hang of a certain approach, but it may no longer be useful after a search engine update. You may have been focusing on a certain strategy, but your stats are not cooperative and are staying stagnant and not budging. One way to be ahead of your competitors is to remain updated with all the changes in search engines and adjust your SEO strategies accordingly, ahead of your competitors. If you are not aware of all these modifications, then you may just end up exhausting your resources using a strategy that may be outdated and non-productive.

Search engine algorithm changes happen, sometimes with due notice, sometimes without. One has to stay on a constant lookout and be keen on such matters if you want to stay on top of things. Knowing ahead of time will help you make preparations for the change. However, when caught unaware, the confidence that website rankings won’t plunge will only be due to implementation of organic and white hat SEO practices. And if ever there is a shift of rankings, it will probably be a minor one.

Anyone who does search engine optimization would surely agree that being aware of the evolutions in the vast world of SEO pays off. Here is a quick list of what is still relevant this 2017:

Long Form Content

Contrary to early marketing efforts, people are now tired of seeing short and bite-sized content that does not actually provide much information. There is a surge in what most call “epic” content over the past few years. It turns out that people prefer long form content — long pieces that provide extensive and relevant information about a certain topic — and Google favors it over short ones. In fact, articles in the first page of Google search results have an average of 1,890 words according to a 2016 study by Brian Dean and his team. Moreover, long form content also gets more online shares based on BuzzSumo’s research. Do not try to run around the bush, however, just to make your content longer if there is really nothing important left to say.

Pictures and Videos

In searching online, people are not only looking for text posts but also accompanying pictures and videos. These are important visual aids that keep your audience engaged and allow a better grasp of information.As an added benefit, you also enjoy a lower bounce rate.

Websites containing high quality pictures with relevant keywords on titles and captions contribute a lot for better search engine rankings. Adding more pictures that are sized appropriately will help attract more traffic to your website. Also, pictures are worth a thousand words, providing further support to the page’s written content.

Videos are also on the rise, comprising 62% of Google searches, according to Searchmetrics. Eight out of 10 video search results are from YouTube, the second biggest search engine there is. If you do not have any video in your website and you are not publishing videos on your own YouTube channel, then you are missing a big opportunity to improve your search engine rankings. Video links receive higher click rates and rankings than just regular text posts. Great videos can even out-perform ranking blog posts for the same keyword! Fewer people produce their own videos which is the very factor that will help you stand out if you make relevant videos for your website.

Use of Headers

Since people now prefer long, informative posts, keep in mind that you also have to keep all your written content neat and organized. You can categorize your content with headers, allowing your viewers to easily spot the topics and giving them the option to select which parts they want to read. The use of headers is not only an efficient organizational technique but is also great for SEO. Effectively use your H1, H2, H3 and subsequent tabs in your content when you see appropriate. A good-looking article that is carefully hierarchized will help bring a lot of readers to your website and retain them down to the last word.

User Experience Optimization

A user-friendly website is always an important factor for SEO. Google favors websites that load fast, easy to navigate, and have sufficient content that makes users stay on specific pages longer. Accelerated Mobile Pages (AMPs) are also on the rise, allowing mobile pages to load up to four times faster and use eight times less data in the process. Google now gives better rankings to websites that are well optimized, most especially in mobile, as well as the AMPs. However, it is not all limited to mobile sites. As long as your desktop version is good and has proper SEO, it will eventually have better rankings, too.

Quality Link Building

Some say that link building is no longer important, but Google Search Quality Senior Strategist Andrey Lippattsev says otherwise. According to him, quality content and links pointing to your website is what Google values the most. Keep in mind that the volume and anchor texts of your external links, as well as the quality of your external link sources, contribute a lot to getting your website in the first page of search results. Building relevant links is still important and will remain a valuable aspect of any SEO strategy.

Single Websites

Multiple websites is one of the strategies implemented way back to build more links, boost online presence, and have control of certain keywords online. However, doing this tactic at present will only drag all the websites down, due to the spreading of links among them and Google being more keen on duplicate content. Consolidating all your content and SEO strategies to only one site is the wisest decision, making your ranking efforts more productive as well.

SEO truly is the best way to make your content rank higher in search results, making it more visible and accessible to your target audience. In this digital age, utilizing the latest and most effective SEO strategies are fundamental marketing tactics that will help your business thrive and remain one step ahead of your competitors. Always stay updated with changes. We are all playing under the rules of search engines, so if you want to stay in their good graces, follow their guidelines.

Enterprise-Level Link Building: What the Hell Is It?

Enterprise-level Link Building Tactics

With the vastness of information available in the Internet today, how’d you think search engines such as Google determine how to display webpages when their users type in a certain search or query?

The answer: LINKS

Linking is a form of citation. Remember when you were still writing a school paper? You were required to cite every single source where you got the information from in order to avoid plagiarism. The same rule applies whenever you write a piece of content and intend to publish it online. However, we use hyperlinks instead of footnotes and other citation styles.

The more writers mentioning your work, the more hyperlinks pointing to your website or blog. In this sense, links are synonymous to “votes of confidence” from other websites. Therefore, search engines will deem your content as a trusted source of information. Because it’s their goal to provide their users with sufficient and insightful answers, they will display webpages that can render such information on the top of their search results – webpages that are ‘trusted’ by several other sources.

Pre-Penguin vs. Post-Penguin

PenguinBack then, links could get your website on the top of search results pages in no time. As a result, a lot of SEO practitioners abused them. They built links around their own websites; they did a lot of shady practices just to have links and even paid other websites to link to them. Easy peasy!

But, Google proved to be smarter. That’s why in 2012, they released a sophisticated algorithm update called Penguin that took action against “spammy” websites as well as their shady link building practices. A lot of major websites and big brands have been affected by its wrath, so from then on, business websites and digital marketers have been rethinking how they can maintain a healthy backlink profile.

Nearly four years since the last major Penguin update, Google’s Webmaster Trends Analyst, Gary Illyes, tweeted that we should expect another update in the coming weeks.

Gary Illyes Screenshot Twitter

As long as you are not doing these risky link building schemes, you should not worry about being heavily affected by the approaching Penguin update.

The Beauty of Enterprise-Level Link Building

As a brand, you definitely want your business website to be recognized in what we call “search game.” Who wouldn’t, right? But no matter how visually-appealing your website is or how incredible your marketing strategies are, these are only part of a much larger equation to achieve online prominence. As far as search engines are concerned, links are still one of the best signals in determining authority, relevance, credibility, and popularity of a web page. Needless to say, links are your website’s pillars and ultimate workhorse. That’s the beauty of it.

So if you haven’t done any link building for your website, better start small – more like baby steps. Discover new communities and cultivate relationships online to incrementally build your brand value. Share your insightful content, help others by providing useful answers, react to a post/comment using GIFs, or end your sentence with an emoji. Keep in mind that behind those computer screens and mobile devices are people – and people always want to establish and build that one-on-one relationship.

Bedrock Enterprise-Level Link Building Tactics

So for starters, keep in mind that you can’t talk about link building without looking at content first. In fact, most digital marketing efforts should start with content creation and development. Besides, content is the reason why search is invented in the first place. Therefore, the fundamental tactics in link building should revolve around content. Here are some tactics:

1. Content Marketing

Content MarketingYou’ve probably tried creating a lengthy blog post, tapped your social media team to disseminate it, and waited to see the “deluge” of traffic to your website. But to your disappointment, the expected “deluge” were only a few increase in hits. Yes, the perfect word is “disappointing.”

Insightful and helpful content (guides, how-to articles, infographics, videos, etc.) naturally attract links if you’re already an authoritative figure or influencer in your field. Like Matt Cutts, Rand Fishkin, or Neil Patel in the world of digital marketing and SEO. But what if you haven’t reached that kind of status yet? You need to take the backbreaking road of creating the same kind of content that can be used for long-term.

In today’s standards, stepping up your “pen game” is not only about improving the quality of a write-up anymore. Content marketing today is also about user experience – engaging the audience with graphical content or providing them with any form of “bonus” to get their emails. If you are investing ample amount of time and money on content ideation and development, then you’re on the right track my friend!

Before marketing your content:

  • Know what type of content marketing strategy works best for your audience.
  • Create an Excel sheet containing a list of your niche target (e.g. people who write or share the same topic as what you are about to market).
  • Start engaging with them by signing up in their newsletter, commenting on their blog posts, and messaging them in their social media accounts. Establishing a personal connection is very important in this process.

Once your content has been published, use your list and reach out to those people. If you’re sending an e-mail, make it direct and concise. Here’s a sample template that you can use:

Hi [Name],

I’ve been following your website/blog lately, and I find your work really inspiring to the point that it changed the way I [thought/did] about [subject matter].

I just wanted to let you know that I’ve mentioned your work here: [insert link].

I know you’re busy doing your work, but I will be more than delighted if you could share this article during your free time.

Thank You So Much,

[Your Name]

2. Image-based: Memes & Infographics

MemeIn the online world that is full of information, two types of content are often getting shared – informative and funny. It also happens that people enjoy reading content that is visual; meaning, incorporating images into the content is a big YES.

So the near-perfect formula for success would be funny/informative post + images (or vice versa). And that formula ladies and gentlemen gave rise to what we know today as memes and infographics.

Let’s start out with memes. They contain a humorous message, have a great chance of getting viral, can easily strike through the target audience and, most of all, they can be created easily. So don’t wonder why most businesses nowadays include “memevertising” into their campaigns. Besides, memes are increasingly becoming a good option for effective brand marketing.

In his post at Moz, Takeshi Young explained how memes can generate backlinks and traffic to your website. The secret to this is to make your memes on-point and on-topic. The moment you use sensitive topics such as religion and race, your chances might get sullied.

If you’ve noticed an improvement in traffic and brand mentions by using memes, that’s the go-signal to reach out to those who used your memes (to ask for links pointing to your website).

Now we go to infographics. This type of content is definitely one of the most sought for brand marketing and link building tactics since 2012. A lot of business websites that capitalized on infographics have experienced increased brand mentions, links, as well as social shares.

From our own experience, this particular infographic about setting up and managing a Facebook Business Page has garnered 300% more traffic than our regular blog posts! So far, we’ve only marketed this piece of content in different social media platforms. If you desire to get better results, you can promote infographics by:

  • Reaching out to bloggers (through email or in person) who may find your infographics useful to their readers
  • Providing bloggers with embed codes so that they can link to it easily
  • Reaching out to social media influencers (prioritize big social media platforms such as Google+, Twitter, Facebook, and LinkedIn)
  • If you have the money, advertise it through Reddit’s sponsored link or Stumbleupon’s paid discovery

If you’re on a tight budget, you can also promote infographics in the following FREE infographic/data visualization sites that Paddy Moogan has created:

Infographics_Data Viz Sites

3. Local SEO

Local SEO

Claiming your business address, tweaking your Google My Business page, and adding your business to local listings are yesterday’s local SEO. But don’t get us wrong, these are still essential for having a strong business presence within your local community.

However, the local SEO game has changed.

To some, local SEO is incrementally bridging the gap between offline and online marketing. This means that today’s local SEO involves establishing real connections within your local communities through local meet-ups, volunteer works, and sponsorships.

You’ll be surprised to know that these activities can actually increase your local traffic, local links, and brand exposure.

  • Participate in local meet-ups (touch base with local business owners).
  • You might meet some influential local blogger. (If so, reach out to them immediately. Just make sure you propose a value to their readers).
  • If you have the budget, host a local event, invite local businesses, and advertise it through different online and offline channels. Get sponsorships if possible (because you don’t want to miss any potential business relationship).

4. Guest Posting

Guest PostA lot of guest bloggers and SEO practitioners were surprised when Matt Cutts announced that the said strategy is becoming a spammy practice every day. As a result, a lot of practitioners who used to prioritize guest blogging as their main source for links have shifted their focus since then.

But is guest blogging really dead? We don’t think so.

Matt Cutts only denounced those guest posting activities that offer money to obtain links that pass PageRank, for it is a clear violation of Google’s quality guidelines. He admitted that guest blogging used to be authentic, coveted and a respectable thing.

So, from those statements, here’s the bottom line: authentic guest blogging that targets high-quality and authoritative websites still works like a charm. In fact, a guest blog published in a site with low social shares, no existing quality content, and little to no search volume is not worth the time and effort at all.

Before deciding to jump into the guest posting bandwagon, you need to make sure that you are good at making content partnerships. If you are new to this game, but you think you can definitely chip in something insightful, start collaborating with a content partner by offering yourself as “co-author.

Most professional content developers admitted that when they were starting out, they even did most of the writing just to have a share of that limelight. Meaning, they almost did the work for them (by them, we mean those who have a more established name in the industry).

Being a co-author can mean two things: (1) either you write the content, or (2) you’ll have the list where the content will get posted on high-traffic sites. At the end of the day, this is a win-win situation.

In reaching out with a guest blogging prospect, keep in mind the following:

  • Commend the prospect’s content and describe how it can be a very good resource to the community.
  • Make sure to send a clear pitch to him/her. Add the lessons you’ve learned from the post, your own takeaways, and questions while reading the content.
  • ALWAYS add value to the community whenever you post a comment on their blog. If you do this consistently, they will likely to remember you, hence increasing your chance of having a shot at guest blogging once you request for it.

Just remember to be natural at all times. Think of the prospect as your friend and that you’re asking them a favor. So be polite and make sure they have ample reasons to grant your request.

5. Link Reclamation

Link Reclamation

Based from the name, this is the process of reclaiming the links (that you think is rightfully yours).

Link reclamation is primarily used for two things:

  • Moving a page within your website without redirecting it.
  • The content mentions your work, brand name, or business name but doesn’t link to you.

Either way, you need to personally contact those people to recover and have those links.

Below is an email template that you can use. Just remember to keep the message direct to the point.

Hi [Name],

I wanted to personally reach out to you to give my gratitude for mentioning [your website/blog/brand name] in your post/article last time. The article was [insert compliments and establish personal connection].

I definitely appreciate the time and thought of featuring us. Would you mind adding a link back to our site? In this manner, your readers can find us easily while reading your post.

Thanks, [Name],

[Your Name]

6. Interviews

InterviewsAs mentioned earlier, links will pour in naturally if you are an authoritative figure in the industry. And you’re one step closer to achieving this status if you’re being quoted and interviewed more often. Interviews are an effortlessly cool way to become an authority in your industry.

But the big question still remains:

“How do you get those golden interview opportunities?”

Answer: Manual outreach (again!)

If you’ve done manual outreach for other link building tactics mentioned above, it is time to make the most of those established relationships. Contact them together with other smaller websites in your niche. It is important to highlight those websites that are regularly conducting interviews be it through Google+ Hangout, podcast, or live discussion. If you know some journalists, better establish relationships with them also! Keep in mind that reporters are always looking for new and informative insights!

Here’s a sample outreach message:

Subject: Idea for Collaboration

Body: Hi [Name],

I’ve recently watched your interview with [interviewee] and thought it was very informative. [Interviewee]’s insights about [subject matter] was very on-point. I would really love to be considered for your next interview. I specialize in [insert field] and have some great pieces of advice to offer [insert link of relevant content].

Would you be open to interviewing me? I am looking forward for your positive response.

Thank You,

[Your Name]

Final Thoughts

Enterprise-level link building continues to evolve. There’s no doubt about it.

Low-level tactics are becoming less and less significant each day because of their inability to yield satisfactory results in terms of authority, link quality, and generated traffic.

If you’re looking for strategies that could equally compensate your time, effort, and money, it is imperative to consider the aforementioned white-hat link building tactics.

Simple Tips on How to Create Sensational Content

Simple Tips on How to Create Sensational Content


Although websites started on equal footing, some business websites eventually become more favorable than others in terms of audience engagement. Nonetheless, regardless of how dull your current website is, you need to start having a flow of good content for your existing and future visitors. If you are to look at today’s search engine marketing milieu, content is the biggest driving factor that pushes people to make dealings with a company. Therefore, the best search engine optimization strategy in Nashville-Davidson, Tennessee is centered on crafting sensational content.

Continue reading “Simple Tips on How to Create Sensational Content”

Creating an SEO Plan? Avoid These Outlooks

FACT: search engines marketing in Omaha, NE is an ever-changing landscape. That is why the best search engine optimization (SEO) strategy one could have is a strategy that is adaptive to the changes that are happening in the industry. Regrettably, with the uninterrupted algorithm modifications and the adjustments of major search engines, a lot of wrong notions have been circulating. Although their existence is normal in any niche, these can lead unaware business website owners to the wrong path.

With the objective to help business website owners, provided below are some of the mindsets that you should avoid when devising an SEO plan.

Continue reading “Creating an SEO Plan? Avoid These Outlooks”

New Mindsets for Your SEO Strategy this Coming 2016!

As an industry, search engine optimization (SEO) is continuously evolving. The good news is, it is evolving for the better. As the industry develops, so are the strategies and mindsets of SEO specialists in Portland. They are adjusting their outlooks not because the industry leaders say so, but primarily because it is necessary to survive in the competitive landscape. These adjustments are needed to have an effective and thriving digital marketing campaign in the long run.

Here are some of the mindsets that can hone your overall SEO strategy: Continue reading “New Mindsets for Your SEO Strategy this Coming 2016!”

Surefire Tips to Boost the Search Competitiveness of Your Local Businesses

Local searches are an imperative aspect for search engines because it lets them provide their users with the most accessible results based on their given location. Besides, these users are attempting to locate the nearest business establishment or service provider from their location. For this reason, it is very important for local businesses to have the most effective search engine marketing optimization in Sacramento, California. The better the visibility in local searches, the higher the chance of getting local customers.

With the purpose of helping local businesses to have a good head start, provided below are five sure-fire tips to boost their local search competitiveness. Continue reading “Surefire Tips to Boost the Search Competitiveness of Your Local Businesses”