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The Logo Reels It In

What is the ultimate goal of logos? Logos are created to make an impression and impact on people. Whether good or bad, logos are created to make a statement with its graphic design. Businesses and promotions of course aim for a good impact. For this reason, conceptualizing and creating a logo should take a considerable amount of work in order to make full use of its capabilities.

Graphic designers also struggle with logos. They carefully think of the business when creating logos for their clients. Still many people, graphic designers included, find it difficult to finally select one with the many possibilities from the imagination. To help, below are listed a few guiding points and criteria that a logo should at the very least be.

Criteria 1. Simple. Complex logos can prove to be too complicated. It may serve the purpose of having an impact on people, but can they easily recognize it? People should quickly identify the business or company with one look at the logo.

Criteria 2. Recognizable. As earlier mentioned, people should identify the logo and associate with the correct business. Keep in mind the logo should also be individually identifiable as the specific brand’s or business’ image. Take for example the logos of

Facebook and Twitter. No matter the size, format, or color, everyone can recognize the logo as theirs.

Criteria 3. Unique. A logo identifies the brand or business, right? Therefore, it should be unique and different from other logos to minimize the chance of misidentification.

Criteria 4. Tone. Logos usually have no words in them and are mostly of a graphic nature. There are, however, some logos that have words or phrases in them for better branding. Nevertheless, the logo should create a certain tone and indicate the nature of the business or, at the very least, reflects it.

Criteria 5. Transferability. Logos as said earlier are the initial “calling cards” of any business or brand. Therefore, should be designed in such a way that the logo can be readily recognizable in any medium it is placed on such as website, printing materials, e-mail lists and social media, and therefore it can be well incorporated by graphic designers in web design.

Types of Resources for the Graphic Designer

It is a well known fact that graphic designers are the masters when it comes to providing the aesthetic quality in any web design. They are charged with the responsibility of creating a web design that makes a good “first impression”. These designers have the task of creating a graphic design that is not only unique, but also a design that is in tune with the nature of the business and the name of the company of the website in question.

Each graphic designer doesn’t start from scratch when creating a design; in concept, perhaps, but in technique, not necessarily. Much like all artists, graphic designers would have already developed a style of their own and are accustomed to incorporating techniques that they have developed.

These styles and techniques can be considered as a designer’s “toolkit”. Now in that toolkit, a graphic designer has three basic resources when creating a web design.

The first are graphic resources. A collection of graphics, which have been taken from the internet or other sources, may have accumulated over time in a designer’s personal library. This collection may often include graphics that are rarely used if not at all and are just a waste of space. For this reason, carefully selected graphic resources should be stored in the “toolkit” so as to save time when looking through and collecting a number of possible graphics. These graphic resources should those for fonts, brushes, and illustrations.

The second are code resources. Sometimes, projects or graphics may have similar functions to one another. Most designers find themselves returning to the same code over and over again to achieve results. Having code resources in the “toolkit” saves graphic designers from having to reinvent the same code. This means that codes can be reused and then just further refined during the design phase, saving the designer time and effort.

The third are template resources. These resources refer to templates and frameworks on hand in the “toolkit”. The advantage of this is that the creating and development of prototypes becomes much easier without them drifting far from the design parameters.

Graphic Designers Trending Arsenal Tools

Graphic designers do many things when creating web designs for their clients. The goal of a well thought of graphic design is to please any and all who see it. In doing so, graphic designers make use of 6 tricks, or tools rather, when delivering their services to their clients.

Trick 1. The Full Screen Background

The objective of a full screen background is to instantly capture people’s attention and at the same time provide a branding platform that no one can miss. Graphic designers use the property(background-size) of CSS3 that allows a developer to take large image and scale it to create a snug and fit, full screen background.

Trick 2. The Vector Graphics

The advantage of using vector graphics such as shapes and characters is that they
tend to be absorbed by the brain easily and thus become very memorable. One way to
ensure that they get people’s attention is adding a little bit of obscurity in the meaning
behind the name of the product or company.

Trick 3. Fixed Navigation

The advantage of having a fixed navigation feature in the interface is that users can scan the entirety of the webpage along with its details without the trouble of having to keep scrolling back and forth. However, fixed navigation may pose the disadvantage it can sometimes get in the way of the content that the user wishes to read.

Trick 4. Single-Page Parallax Scrolling

Single-page parallax scrolling adds a certain whimsical and fun element to the interface. The great thing about it is that you can fit a lot of content in a single page, and if paired with a fixed navigation quick access toolbar, users can go to the part of the content they wish with a click of a button without having to scroll up and down.

Trick 5. Mobile Responsive Layouts

In keeping up with the trend, graphic designers incorporate a responsive web design so that the website can be accessed from even a mobile device without having a distorted design looking back at them.

Trick 6. Dynamic Animations

Who doesn’t love a good animation? Users respond well to animation because it adds movement and another fun element to an otherwise flat webpage. Dynamic animations
are incorporated to respond to an action done by the user such as “mouseover” or
“onclick”.

What Does It Take For Ecommerce to Succeed?

Ecommerce, or electronic commerce, is the term to describe business transactions done over the internet. It can take the form of business to customer or B2B, or business to business transactions. Ecommerce includes the whole process of exchange between supplier and consumer, from order placement to payment and everything in between. This mode poses to have the competitive advantage such as being faster, cheaper, and more convenient than the traditional method of business transacting.

Ecommerce has increased in trend over the last 5 years. Because of this, web development companies have added ecommerce solutions to their list of services.  These companies have locked on to the substantial market of clients that ecommerce brings.

Planning and researching are always the essential preliminary steps when participating in ecommerce. Success of the business has much to do with the website that acts as the storefront of the business. This website must accomplish the list below if it is to stand a chance of succeeding.

Image. The image of the business starts with the development and design of its website. The graphic design must attract people while still staying professional and cohesive to the type of product being promoted and/or sold. The web development software must be powerful enough to handle the transaction. In short, the website must radiate vibrancy, competitiveness and efficiency.

Marketing. Like any store, the website must be seen. Optimization can be used to achieve this. The goal is for the website to attain high rankings with search engines.

PayPal. Transaction via credit card is easier and more convenient, especially with ecommerce. That is why the website should be integrated with PayPal so that real-time processing can take place.

Excel. Space should be allotted for catalogues created with the Excel format. For this a template that is professionally designed is crucial when accommodating this feature.

Website Integration. Through the use of HTML editor, website linking can be accommodated by the codes and algorithms required. Linking also increases visibility.

A Website with No Design is a Sign of No Business

Today the internet plays a major role in our everyday lives, all becoming possible since the creation of Social Media Providers. Now these social medias like Facebook, Twitter, Skype and other popularly known Social medias, our personal life were dramatically affected and of course business flourished exponentially since then.

Because of the endless flow of competition in the market through the use of the internet, business became diverse, more competitive and naturally of course it needs to be more pleasing and compelling to any visitors of your page. These are the reasons why Web Designing is crucial. Without the proper knowledge in creating and/or customizing your website and not understanding what the visitors can be fatal to your business.

Now in order to get an edge over your competitors and ultimately to gain more customers,
businessmen rely on experts to design their webpage to attain pleasurable results on their
businesses. To get started here are some tips from leading experts in this field.

– Make it simple and user friendly – If you are striving to get the attention of the masses then you need to customize your website to be simple in a way that it is understandable from a wide range of age. The website needs to be eye-catching. You can consult an experts on this matter for they can recommend services that will fit your needs. The experts knows when and where to place marketing collaterals, custom graphic designs and offer assistance in maintenance as well.

– You should know your customers/visitors interests – Of course that’s a pre-requisite, since you’re putting up a business. Concentrating on the internet businesses, a nice tip would be to put bright and visible objects that catch your customer’s attention. And by doing so you’d be able to grasp what your customer’s interests are.

– The power of eloquent writing – Many people though interested and loves beautiful and artistic websites, tend to read the first few lines of what your website might be. Now this is the critical stage wherein you are attempting to sell your product or service. Now be careful on the content of your website; on the visitor’s side, they easily get bored so your first sentence should be full of character for example instead of “Ice Cream Here” you might as well put “mouth watering delectable Ice Cream! Want that? Order Now!”

– Ask the experts – Ultimately always ask for the assistance of experts since they are fully
knowledgeable in their field.

Overcoming a Web Designer’s Block

Creativity usually is here at one moment and gone another, especially for those in an artistic field such as web graphic designs. As graphic designers are asked to create unique and custom designs for clients, there will come a time where they hit a web designer’s block. Here are some helpful tips in overcoming said blocks.

Take a look in the past.

History of both web designing and art itself can be called upon for inspiration for it is through time that wisdom is accumulated and inspiration is derived.

Have a look next door.

The work of other designers can play the role of foundation. These foundations can be taken and spun in such a way that it is made a designer’s own.

Web-search and Book-search.

There are many resources available to a web designer. One is the internet where web design blog sites feature the latest or epic designs. Another is a bookstore where inspiration is at a whole different level as books encase higher qualities of artistry than any given website.

Check Social Media.

A designer, through social media platforms, have an opportunity on their fingertips where they can check out and follow their favorite web design masters and stumble on links that can provide inspiration.

Changing of Scenery.

Web designer’s block often occurs because of being stuck in the rut of an everyday routine. Break this routine by changing the setting in which you find yourself in like stepping outside for a bit.

Challenge yourself.

A designer is better inspired when doing a project that is to his or her liking. So find a mean of getting these projects and steer towards the challenging ones to pump the creativity out.

Be open minded.

Creativity stimulus can be found everywhere and in everything. This is why a mind of a designer should always be open to creative opportunities.

Be comfortable.

Make sure that the work place is ergonomically sound and of comfortable temperature so as to eliminate the distraction of discomfort and body strain.

“If it wasn’t for my color blindness, I would have liked your website…probably”

It is a basic fact that color blindness affects a substantial amount of people. There are many studies that show just how much. One study shows that about 1 out of 10 people are color blind. Another says about 5% of any given population is color blind. No matter the statistics number, it is still a big group of people. Businesses who advertise via websites are missing out on reaching these people. That is a potentially big business they are missing out on.

Websites usually have custom graphic designs that set them apart from other pages. It is the job of web development companies to make it as appealing as possible without it being too flashy. Appeal would naturally have a lot to do with color. That’s why designers play around with color apart from the format and style of the page. With this is in mind, it is not so difficult to think of the possibility of providing color accessibility to those who are not so fortunate to see every color in the spectrum. The guidelines are pretty much the same.

Unfortunately, some believe that accessibility is directly related to being dull or boring and that a page has to be colored down for such a thing to happen. This is just not the case. Color blindness is the inability to see all colors. In other words, it means that only one specific color shade, whether it is the shade of red, yellow or blue, is what a color blinded person cannot distinguish. Designers can be challenged and can enjoy the themed color palette that they can work with while still accepting the real-world condition and apply a new strategy where everyone has the chance to appreciate the artistry of a webpage.

This option of including a color accessible function in a website can be the new trend in web development. Again, the purpose of online advertising through websites is to reach people and market the items and services for business sake. More people means more
business so why not include this in a new marketing strategy?

What are Advantages and Disadvantages of DIY Web Designing?

Web designing constitutes various skills in the production and maintenance of websites. This includes web graphic design, interface design, user experience design, and search engine optimization. Web designers work in teams to cover different aspects of the design process, although some designers cover all of them. Do it Yourself or DIY web designing is becoming popular among web design aficionados.  Several sites can be utilized for DIY web designing such as Wix, Yola, Weebly, Intuit, Moonfruit and more! Though these offer useful and practical web development solutions, they can have their downsides as well.

There are plenty of advantages provided by DIY web designing. Of course, you are in charge of everything. You know your goals and visions of your ideal website. Using your artistic freedom in creating designs provides you with a sense of accomplishment without depending on someone else’s work, time, and effort. During the process of DIY designing, you get to learn numerous ideas about designs, animations, websites, and your own business as well. Most of all, you design your own websites for free. Who wants to pay for professional fees of web design experts when you can create and design your site free of charge?

On the other hand, DIY web designing may have their pitfalls. It may cost you a huge amount of time that could be used for other important matters such as promotion, marketing, and product conceptualization. Designing your sites may result to enormous amounts of validation errors. Because of this, it may be more difficult to optimize pages for search engines. There are also times when loading of the website becomes slow.

These benefits and flaws of DIY web designing may serve as friendly reminders to all. Using the concept of DIY can be applied to almost everything. But remember, though these deliver numerous advantages, they can also have their own drawbacks.