close >>>

Website vs. Social Media: What Must Businesses Prioritize?

Website vs Social Media

 

 

Small business. Startups.

We know that being a new player in a market can be really hard especially if the niche is highly competitive. Venturing into the business world is not something that should be taken lightly. As a small business, you need to prove to everyone that you can deliver – that your business is the next big thing.

But that’s just the tip of the iceberg. You need to maintain the quality of your service/product, keep up a stable marketing campaign, balance off expenditures and revenues, and sustain a good brand image.

In today’s business landscape, it has become a necessity for businesses, big or small, to be social online. That’s why it’s a no-brainer that various social media platforms have gained an unprecedented success over the years. These platforms have become an integral channel for marketing and business development.

Main social networks - Brands of Facebook, Twitter, Instagram, YouTube, Google Plus, Pinterest, LinkedIn

Because of their efficiency, however, some small business owners have relied on them heavily to the point that they ignored having their own website to establish and maintain their online presence.

Yes, a business can exist with just social media presence, but it’s a major mistake. Even though social media is a powerful channel to reach more people online, it doesn’t completely fill the shoes of a well-designed corporate website. Business owners, especially small enterprise owners, should do social media only as a part of their overall inbound marketing strategy.

If you still prioritize focusing on social media pages than having a business website, think about these seven reasons why you should modify your strategy:

Credibility and Trust

Credibility and Trust

 

Business owners know that trust and credibility are everything. Yes, creating a Facebook business page can be easy, but this low-entry barrier also made the platform susceptible to the creation of dummy and scam pages. Having a website is definitely a step forward to establishing credibility.

In having a website, you will choose your own domain name, invest in content ideation and development, and do a lot of online marketing to introduce your business online. These efforts can’t be equated with just a social media existence.

 

 

Possession

PossessionWho really owns your social network? You log into your page, publish posts, read posts, comment on something, and reply to your audience. Plus, you probably consider the people you’re connected with to be “relationships.” The problem is, these relationships that you’ve cultivated, established, and maintained on social media platforms may be connected to your brand, but they’re actually owned by the platform itself.

In fact, some social media networks make it really hard for you to leverage the relationships you’ve built on their platform. They are deeply aware that once you’ve take it off their platform, they subsequently lose the leverage, the data, as well as the relationship.

So if you want to sustain that quality audience relationship, it’s better to lure them home to your corporate website.

 

Business Value

Business Value

 

Of course, if you’ve just started your own business, selling it would not cross your mind. But who knows what happens in 10 or 20 years’ time?

Keep in mind that part of what business buyers look for is a brand with formidable assets.

If your business doesn’t have any corporate website with a continuous flow of traffic, leads, and inbound links, your business will definitely get a lesser value.

 

 

 

Online Consumers are a Moving Target

Online Consumers Are A Moving TargetWith the online environment becoming more mobile for consumers, marketers and business owners are necessitated to meet their customers wherever they are. Although 90 percent of media interactions every day are screen-based, consumers could have been searching for info (search engines), browsing social media feeds (social media), watching videos (video apps), shopping online (ecommerce sites), or just browsing the internet.

This clearly indicates that the consumers are a moving target. Hence, the marketer must meet these consumers wherever they are, then bring them home – to your website.

The website must be the brand’s main digital footprint.

 

 

Control

ControlImagine you have your own car. You can easily change its color, upholstery, and do other improvements, right? But what if you only rented the car? The modifications will be prohibited or really difficult. The exact principle applies online. When you have pages in Facebook, Twitter, Google +, or LinkedIn, you’re basically “renting” space from these platforms, which gives them most of the control.

Then there’s the “Terms & Conditions.” If you want to host a contest in social media, you need to abide by their terms and conditions. In fact, for every move you make in social media, you need to consult with their terms and conditions to ensure that you’re not violating any of them. Again, most of the control is on their side. If you have a website, however, you have full control of every aspect of your online marketing.

 

Online Marketing Hub

Online Marketing Hub

 

Think of your online marketing as a wheel.

Your strategy must consist of several spokes that are connected to a hub. In this sense, your website will be the hub of your online marketing.

It functions as the central place to which you drive traffic, prospects, and leads for business transactions. Relying on the outer spokes (social media for instance) too much will eventually make the whole wheel collapse.

 

 

Data and Analytics

Data and Analytics

 

All business owners need to continuously monitor and enhance their inbound marketing.

However, they can’t fully do these important tasks on social media platforms because the available data is limited. On the other hand, all data that can be used for inbound marketing development can be obtained when you have a website.

Tools such as Google Analytics can give the business owner extensive data and insights. Improving the inbound marketing strategies can help them to grow their businesses.

 

 

 

Conclusion

Without a doubt, social media provides business owners with a golden chance to cultivate relationships with their potential and existing customers. However, they should be aware that these platforms are businesses, too. They are on a mission to develop their features to improve the user experience, aggregate specific data, and maintain a steady flow of revenues.

Business owners must capitalize social media for audience communication, brand establishment, and lead generation only. All further relationships should be done and sustained in their own websites.

Whose side are you on?

Civil War

An Algorithm-Based Instagram Timeline is Coming

Instagram

 

Instagram, the photo and video-sharing app, announced today that they are currently testing an algorithm-based timeline for their users to see the moments they care about first.

This is a massive change following Facebook and Twitter’s prior decisions to alter the way their users see their timeline feed. The photos and videos in Instagram will no longer appear in chronological order. Instead, the timeline feed will now prioritize the posts you might care about the most.

This algorithm considers the relationship with the person posting, the timeliness of the post, as well as the existing engagement with the person posting. Other posts will still appear – just in a different order.

Social media marketers conclude that today’s social media game is all about engagement. The more you engage with a user, the higher your chance of appearing in their timeline feed.

This change, according to Instagram, will improve user experience because people often miss 70% of important posts. So, whether or not users will give this update a thumbs up or not remains to be seen.

Enterprise-Level Link Building: What the Hell Is It?

Enterprise-level Link Building Tactics

With the vastness of information available in the Internet today, how’d you think search engines such as Google determine how to display webpages when their users type in a certain search or query?

The answer: LINKS

Linking is a form of citation. Remember when you were still writing a school paper? You were required to cite every single source where you got the information from in order to avoid plagiarism. The same rule applies whenever you write a piece of content and intend to publish it online. However, we use hyperlinks instead of footnotes and other citation styles.

The more writers mentioning your work, the more hyperlinks pointing to your website or blog. In this sense, links are synonymous to “votes of confidence” from other websites. Therefore, search engines will deem your content as a trusted source of information. Because it’s their goal to provide their users with sufficient and insightful answers, they will display webpages that can render such information on the top of their search results – webpages that are ‘trusted’ by several other sources.

Pre-Penguin vs. Post-Penguin

PenguinBack then, links could get your website on the top of search results pages in no time. As a result, a lot of SEO practitioners abused them. They built links around their own websites; they did a lot of shady practices just to have links and even paid other websites to link to them. Easy peasy!

But, Google proved to be smarter. That’s why in 2012, they released a sophisticated algorithm update called Penguin that took action against “spammy” websites as well as their shady link building practices. A lot of major websites and big brands have been affected by its wrath, so from then on, business websites and digital marketers have been rethinking how they can maintain a healthy backlink profile.

Nearly four years since the last major Penguin update, Google’s Webmaster Trends Analyst, Gary Illyes, tweeted that we should expect another update in the coming weeks.

Gary Illyes Screenshot Twitter

As long as you are not doing these risky link building schemes, you should not worry about being heavily affected by the approaching Penguin update.

The Beauty of Enterprise-Level Link Building

As a brand, you definitely want your business website to be recognized in what we call “search game.” Who wouldn’t, right? But no matter how visually-appealing your website is or how incredible your marketing strategies are, these are only part of a much larger equation to achieve online prominence. As far as search engines are concerned, links are still one of the best signals in determining authority, relevance, credibility, and popularity of a web page. Needless to say, links are your website’s pillars and ultimate workhorse. That’s the beauty of it.

So if you haven’t done any link building for your website, better start small – more like baby steps. Discover new communities and cultivate relationships online to incrementally build your brand value. Share your insightful content, help others by providing useful answers, react to a post/comment using GIFs, or end your sentence with an emoji. Keep in mind that behind those computer screens and mobile devices are people – and people always want to establish and build that one-on-one relationship.

Bedrock Enterprise-Level Link Building Tactics

So for starters, keep in mind that you can’t talk about link building without looking at content first. In fact, most digital marketing efforts should start with content creation and development. Besides, content is the reason why search is invented in the first place. Therefore, the fundamental tactics in link building should revolve around content. Here are some tactics:

1. Content Marketing

Content MarketingYou’ve probably tried creating a lengthy blog post, tapped your social media team to disseminate it, and waited to see the “deluge” of traffic to your website. But to your disappointment, the expected “deluge” were only a few increase in hits. Yes, the perfect word is “disappointing.”

Insightful and helpful content (guides, how-to articles, infographics, videos, etc.) naturally attract links if you’re already an authoritative figure or influencer in your field. Like Matt Cutts, Rand Fishkin, or Neil Patel in the world of digital marketing and SEO. But what if you haven’t reached that kind of status yet? You need to take the backbreaking road of creating the same kind of content that can be used for long-term.

In today’s standards, stepping up your “pen game” is not only about improving the quality of a write-up anymore. Content marketing today is also about user experience – engaging the audience with graphical content or providing them with any form of “bonus” to get their emails. If you are investing ample amount of time and money on content ideation and development, then you’re on the right track my friend!

Before marketing your content:

  • Know what type of content marketing strategy works best for your audience.
  • Create an Excel sheet containing a list of your niche target (e.g. people who write or share the same topic as what you are about to market).
  • Start engaging with them by signing up in their newsletter, commenting on their blog posts, and messaging them in their social media accounts. Establishing a personal connection is very important in this process.

Once your content has been published, use your list and reach out to those people. If you’re sending an e-mail, make it direct and concise. Here’s a sample template that you can use:

Hi [Name],

I’ve been following your website/blog lately, and I find your work really inspiring to the point that it changed the way I [thought/did] about [subject matter].

I just wanted to let you know that I’ve mentioned your work here: [insert link].

I know you’re busy doing your work, but I will be more than delighted if you could share this article during your free time.

Thank You So Much,

[Your Name]

2. Image-based: Memes & Infographics

MemeIn the online world that is full of information, two types of content are often getting shared – informative and funny. It also happens that people enjoy reading content that is visual; meaning, incorporating images into the content is a big YES.

So the near-perfect formula for success would be funny/informative post + images (or vice versa). And that formula ladies and gentlemen gave rise to what we know today as memes and infographics.

Let’s start out with memes. They contain a humorous message, have a great chance of getting viral, can easily strike through the target audience and, most of all, they can be created easily. So don’t wonder why most businesses nowadays include “memevertising” into their campaigns. Besides, memes are increasingly becoming a good option for effective brand marketing.

In his post at Moz, Takeshi Young explained how memes can generate backlinks and traffic to your website. The secret to this is to make your memes on-point and on-topic. The moment you use sensitive topics such as religion and race, your chances might get sullied.

If you’ve noticed an improvement in traffic and brand mentions by using memes, that’s the go-signal to reach out to those who used your memes (to ask for links pointing to your website).

Now we go to infographics. This type of content is definitely one of the most sought for brand marketing and link building tactics since 2012. A lot of business websites that capitalized on infographics have experienced increased brand mentions, links, as well as social shares.

From our own experience, this particular infographic about setting up and managing a Facebook Business Page has garnered 300% more traffic than our regular blog posts! So far, we’ve only marketed this piece of content in different social media platforms. If you desire to get better results, you can promote infographics by:

  • Reaching out to bloggers (through email or in person) who may find your infographics useful to their readers
  • Providing bloggers with embed codes so that they can link to it easily
  • Reaching out to social media influencers (prioritize big social media platforms such as Google+, Twitter, Facebook, and LinkedIn)
  • If you have the money, advertise it through Reddit’s sponsored link or Stumbleupon’s paid discovery

If you’re on a tight budget, you can also promote infographics in the following FREE infographic/data visualization sites that Paddy Moogan has created:

Infographics_Data Viz Sites

3. Local SEO

Local SEO

Claiming your business address, tweaking your Google My Business page, and adding your business to local listings are yesterday’s local SEO. But don’t get us wrong, these are still essential for having a strong business presence within your local community.

However, the local SEO game has changed.

To some, local SEO is incrementally bridging the gap between offline and online marketing. This means that today’s local SEO involves establishing real connections within your local communities through local meet-ups, volunteer works, and sponsorships.

You’ll be surprised to know that these activities can actually increase your local traffic, local links, and brand exposure.

  • Participate in local meet-ups (touch base with local business owners).
  • You might meet some influential local blogger. (If so, reach out to them immediately. Just make sure you propose a value to their readers).
  • If you have the budget, host a local event, invite local businesses, and advertise it through different online and offline channels. Get sponsorships if possible (because you don’t want to miss any potential business relationship).

4. Guest Posting

Guest PostA lot of guest bloggers and SEO practitioners were surprised when Matt Cutts announced that the said strategy is becoming a spammy practice every day. As a result, a lot of practitioners who used to prioritize guest blogging as their main source for links have shifted their focus since then.

But is guest blogging really dead? We don’t think so.

Matt Cutts only denounced those guest posting activities that offer money to obtain links that pass PageRank, for it is a clear violation of Google’s quality guidelines. He admitted that guest blogging used to be authentic, coveted and a respectable thing.

So, from those statements, here’s the bottom line: authentic guest blogging that targets high-quality and authoritative websites still works like a charm. In fact, a guest blog published in a site with low social shares, no existing quality content, and little to no search volume is not worth the time and effort at all.

Before deciding to jump into the guest posting bandwagon, you need to make sure that you are good at making content partnerships. If you are new to this game, but you think you can definitely chip in something insightful, start collaborating with a content partner by offering yourself as “co-author.

Most professional content developers admitted that when they were starting out, they even did most of the writing just to have a share of that limelight. Meaning, they almost did the work for them (by them, we mean those who have a more established name in the industry).

Being a co-author can mean two things: (1) either you write the content, or (2) you’ll have the list where the content will get posted on high-traffic sites. At the end of the day, this is a win-win situation.

In reaching out with a guest blogging prospect, keep in mind the following:

  • Commend the prospect’s content and describe how it can be a very good resource to the community.
  • Make sure to send a clear pitch to him/her. Add the lessons you’ve learned from the post, your own takeaways, and questions while reading the content.
  • ALWAYS add value to the community whenever you post a comment on their blog. If you do this consistently, they will likely to remember you, hence increasing your chance of having a shot at guest blogging once you request for it.

Just remember to be natural at all times. Think of the prospect as your friend and that you’re asking them a favor. So be polite and make sure they have ample reasons to grant your request.

5. Link Reclamation

Link Reclamation

Based from the name, this is the process of reclaiming the links (that you think is rightfully yours).

Link reclamation is primarily used for two things:

  • Moving a page within your website without redirecting it.
  • The content mentions your work, brand name, or business name but doesn’t link to you.

Either way, you need to personally contact those people to recover and have those links.

Below is an email template that you can use. Just remember to keep the message direct to the point.

Hi [Name],

I wanted to personally reach out to you to give my gratitude for mentioning [your website/blog/brand name] in your post/article last time. The article was [insert compliments and establish personal connection].

I definitely appreciate the time and thought of featuring us. Would you mind adding a link back to our site? In this manner, your readers can find us easily while reading your post.

Thanks, [Name],

[Your Name]

6. Interviews

InterviewsAs mentioned earlier, links will pour in naturally if you are an authoritative figure in the industry. And you’re one step closer to achieving this status if you’re being quoted and interviewed more often. Interviews are an effortlessly cool way to become an authority in your industry.

But the big question still remains:

“How do you get those golden interview opportunities?”

Answer: Manual outreach (again!)

If you’ve done manual outreach for other link building tactics mentioned above, it is time to make the most of those established relationships. Contact them together with other smaller websites in your niche. It is important to highlight those websites that are regularly conducting interviews be it through Google+ Hangout, podcast, or live discussion. If you know some journalists, better establish relationships with them also! Keep in mind that reporters are always looking for new and informative insights!

Here’s a sample outreach message:

Subject: Idea for Collaboration

Body: Hi [Name],

I’ve recently watched your interview with [interviewee] and thought it was very informative. [Interviewee]’s insights about [subject matter] was very on-point. I would really love to be considered for your next interview. I specialize in [insert field] and have some great pieces of advice to offer [insert link of relevant content].

Would you be open to interviewing me? I am looking forward for your positive response.

Thank You,

[Your Name]

Final Thoughts

Enterprise-level link building continues to evolve. There’s no doubt about it.

Low-level tactics are becoming less and less significant each day because of their inability to yield satisfactory results in terms of authority, link quality, and generated traffic.

If you’re looking for strategies that could equally compensate your time, effort, and money, it is imperative to consider the aforementioned white-hat link building tactics.

Simple Tips on How to Create Sensational Content

Simple Tips on How to Create Sensational Content

 

Although websites started on equal footing, some business websites eventually become more favorable than others in terms of audience engagement. Nonetheless, regardless of how dull your current website is, you need to start having a flow of good content for your existing and future visitors. If you are to look at today’s search engine marketing milieu, content is the biggest driving factor that pushes people to make dealings with a company. Therefore, the best search engine optimization strategy in Nashville-Davidson, Tennessee is centered on crafting sensational content.

Continue reading “Simple Tips on How to Create Sensational Content”

The Ethical Means to “Spy” Your Competitor’s Best Content

The Ethical Means to “Spy” Your Competitor’s Best Content

 

Content is the backbone of digital marketing. In fact, content is the reason why search is there in the first place. That is why a lot of business enterprises with websites are starting to see the importance of hiring an expert SEO company in New York to handle their content creation and marketing. Unfortunately, unscrupulous digital marketing companies only generate content for the website to have “meat”. They do not know that in order to achieve a thriving content marketing campaign, they must produce highly-engaging and informative content that exceeds the quality of their competitors’.

 

Content that Works- The Significance of Spotting Them

The major function of content is for your target audience to locate you. Once they are on your web page, content now plays to keep them with the hopes of converting them into paying customers. Hence, for all of these to materialize, always see to it that your content is always centered on quality. Always make the story for them. Be aware of their pain points and address them through your content. Additionally, content that arouses the curiosity and emotion of the readers is the most ideal to get it read and shared across various online platforms.

 

So, can you determine the content of your competitors that attracts your target audience?

The answer lies within a couple of ethical practices and the right tools.

 

Breaking Down Competitor’s Content

Heard of the popular byword “keep your friends close but your enemies closer”? That can also be applied to content marketing. In reality, breaking down your competitor’s content structure is advisable for you to become more competitive in the market. Monitor and key out which of their content assets are luring and converting readers. The better you understand their content assets, the better your chance of vying against them.

In finding out their best content, bear in mind these guide questions:

  • What is peculiar about their service/product?
  • What is unique about their marketing scheme?
  • What do my target customers buy/avail from them?
  • What can my business offer that my competitors cannot?
  • Is there any loophole in their content? If yes, how can I turn that into strength for my business?

In web marketing search engine optimization in New York, New York, assessing the content marketing strategy of your competitors will require a lot of time, effort, and marketing money. Thus, better come prepared before venturing in this task.

Content Curation: What It Is and How You Can Benefit from It

Content Curation

Given the standards of today’s search engine marketing in Oakland, California, most SEO practitioners as well as digital marketers are integrating content creation and marketing into their strategies mainly because of the fact that meaty, helpful, and insightful content is significant in client engagement. Unfortunately, this focus on content creation is inhibiting its so-called “buddy” its fair share in the limelight – the “content curation.” Little do they know, content curation is more than just collecting information.

 

Content Curation: What is it?

By definition, it is the process of collecting, arranging, and exhibiting a set of information that is highly connected to a topic or area of interest. People who are doing this are called “curators,” and it is their task to comb through all information available in online channels so that they can substantively display the information towards their target audience. Nonetheless, content curators do not steal others’ content. Rather, seasoned and scrupulous curators prudently structure all the available content to make them more digestible and worthy of sharing.

 

Content Curation: Untold Benefits

The intended goal for curating content is also its greatest benefit – to engage audience in an effective manner. For content curators, it is also a dandy chance to get a mention (and inbound link) from reputable websites where part of the content was obtained. In some cases, business websites also capitalize content curation to increase the number of their followers in social media and to amplify their brand presence in general.

 

In today’s online landscape where even a single topic can overwhelm the readers, content curators make it easy by screening the vast pool content and re-arranging the information so that it can be read, understood, and shared easily. It is a growing demand in the field of SEO marketing in Oakland that the content must be enjoyed while being read. For this reason, expect the roles of content curators to flourish in the years to come.

 

Extra Reminders

If you are planning to venture on content curation, remember that it is easier said than done. Why? Because curating content necessitates data management from available online channels. In addition, the curators must be aware of the trending topics within the four corners of social media platforms. If you need professional help in getting started, a seasoned SEO company like Silver Connect Web Design, LLC can be of huge help. Working with a professional company can be advantageous to ensure that your business website will stay on the right path while implementing the search engine marketing campaign.

[INFOGRAPHIC] Why Website is Essential for Your Business

A Dozen Reasons Why a Website is Essential For Your Business

 

Establishing a business in a competitive market requires a lot of planning, prudent budget allocation, and a thick slice of wisdom especially in weighing possible options. Most small business owners having a limited budget, they have surely thought of which platform to capitalize first in marketing their enterprise – Facebook or their own website?

Almost 543,000 new small businesses start their operation per month in the United States. The sad thing is, a lot of small enterprises are shutting down their operation within that same time span.The reason? Ineffective brand development that is caused by setting out impractical objectives.

At first glance, creating a business page in Facebook seems to be the more ideal choice – it is free, easy to set up, and easy to manage. However, if you are to think long-term for your business, you should definitely consider having a business website. Create a Facebook page in order for your business to reach your target clientele who utilize that social media platform. But create a business website not only to reach most of your target customers, but also to amplify your brand recognition throughout the web.

Question: I don’t own a computer, and neither do my target clients, so why should I bother having a website?

Answer: You shouldn’t have the narrow idea that business websites are only for those who are tech-savvy. In fact, thriving business owners nowadays strongly believe that if you have a business, you should have a website. Why? Provided below are some of the reasons:

 

Reason #1: Actually, It Can Save You Money

You have probably thought that as a small business owner, you can’t afford having a professional website. In reality, however, you can’t afford NOT to. The cost of designing and developing a website ranges from $100 or more. Although the cost of promoting business in your local newspaper is way cheaper, this kind of advertisement is for one-time basis only. Needless to say, investing your money in website development is much more cost-effective.

 

Reason #2: Websites Serve as an Online Brochure

A lot of small to medium-scale enterprises allot hundreds of thousands to billions of dollars just to create brochures and distribute them to prospective clients. By having a corporate website, you can entirely skip this and save a lot of money in the process. All you have to do is get your business through personal connections and networking to spread the word about your website. Through time, your potential clients will find out about you and your offered products/services online.

 

Reason #3: Always Accessible

Another great reason for having a website for your business is that it’s always accessible. This is truly beneficial especially in today’s generation where a lot of customers have busy lifestyles. They want the convenience of checking out their desired products or services any time they want. And by having a website, you can give exactly what they want. This is also expedient if you are offering products and services to those who have different time zones. Your website is open 24/7/365.

 

Reason #4: Instant Credibility

Proving that your company is worthy of doing business is one of the main challenges of small enterprises. This makes it quite difficult for them to win over their prospective customers or make a successful sale. By having a well-designed and structured website, you can pitch in instant credibility for your business. Together with your ingenious marketing tactics, you can actually establish a solid ground and prove that your business is indeed the real deal.

 

Reason #5: Keep Your Customers Informed about Your Business

If your business has a website, it will be fairly easy for you to keep your existing and potential customers updated about your products, services, promos, upcoming events, discounts, and other relevant information. Unlike print ads, these announcements will never get outdated. You can freely edit them if you have new information that you want to get disseminated.

 

Reason #6: Compete with the Big Guys

Competing with other businesses which already have an established name can be challenging. But you can start off by having a website that is of the same caliber as theirs. Nowadays, a lot of consumers are doing product/service comparison using company websites, so having a competitive website can certainly give your business a chance to somehow compete with bigger companies. Always keep in mind that in the online market, the field is equally leveled to both the giant names and to start-ups.

 

Reason #7: Broader Audience = Higher Chance of Sales

Yes, your actual store is where your customers will purchase your products or call whenever they need your service. However, your website can be a very good alternative platform to market your services/products to a broader audience. If you think that your products cannot be sold online, keep in mind that even houses and cars are getting sold online. Websites give you a broader audience, so all you need to do is take advantage of it. The more people check out what you have to offer, the higher your business has in generating sales.

 

Reason #8: It Lets You Connect, Professionally

Professional relationships are what matters in business. Upon establishing rapport, the next thing every business owner needs to ensure is that their relationship with clients and other businesses is smooth. In order to do this, your business must connect with them on a regular basis, and you can easily do this by having a website. You are now a “web master,” so you can make new personal and business connections with other web masters as well. Through time, business relationships can help your business have extra income streams.

 

Reason #9: Showcasing Portfolio is Easy

As mentioned earlier, displaying products and their information is easy if you have a website. But what if your business offers services instead? Your website can also be a platform where you can display your previous projects, image galleries, client testimonials, and your portfolio as a whole. You can also provide a brief explanation why choosing your company is an ideal choice to make. Therefore, prospective clients can review whether your company is the perfect candidate for the job just by browsing your website.

 

Reason #10: Professional Email

Here’s a scenario. Imagine yourself as a customer and you’ve received two business emails from companies offering the same product/service. One of them is from whatevernametheyhave@gmail.com and the other one is from emailaddress@companyname.com. Believe it or not, some customers prefer to do business with a much formal email address for it conveys credibility and integrity. Once you have your own website, you can request the web development company to also setup customized business email addresses for you (the owner) and for your team.

 

Reason #11: Online Press Release on the Go

If your business always has something to announce on a regular basis, then having a website is a must, because you can easily publish press releases in it! From running simple press releases to announcing something big, you can freely do all of these once you have a website. In fact, some press releases nowadays are also utilized to show innovative product/service videos that redirect readers to their YouTube channel. Hence, it would be a win-win situation, because you are not only amplifying brand recognition through press release, but you are also gaining more subscribers to one of the most popular social media and video platforms in the business today – YouTube. Overall, this is a good way of introducing your business to prospective clients.

 

Reason #12: Better Customer Support

If you truly value your existing customers, you must be attentive to what they are saying about your business. In this matter, your website can also be a portal to improve your business relationship with them. Your first support mechanism should be a FAQs page. All possible questions that your customers may encounter should be answered in this page. In order to ensure that you are indeed helping them, implementing a ticketing system or customer service hotline would suffice. Make certain that your customers and customer service representatives’ time zones are the same so that the latter can readily answer the call of the former.

 

Final Words

Whether you like it or not, our current mainly involves the Internet world. Approximately 8 out of 10 consumers today use the web to find a service or a product before making a purchasing decision. Most of your competitor businesses might also have plans in venturing the online market, so it’s up to you whether you want to keep up or lag behind. Although, don’t think of creating a website just because others are doing it. Instead, have a purpose. Create a website because you want to protect your investment by keeping the business up and running all the time.

 

If you want to get started, Silver Connect Web Design can help you from start to finish. If you already have a website and want it to be restructured or enhanced, we offer expert website design and development services to give your business a new face.

Creating an SEO Plan? Avoid These Outlooks

FACT: search engines marketing in Omaha, NE is an ever-changing landscape. That is why the best search engine optimization (SEO) strategy one could have is a strategy that is adaptive to the changes that are happening in the industry. Regrettably, with the uninterrupted algorithm modifications and the adjustments of major search engines, a lot of wrong notions have been circulating. Although their existence is normal in any niche, these can lead unaware business website owners to the wrong path.

With the objective to help business website owners, provided below are some of the mindsets that you should avoid when devising an SEO plan.

Continue reading “Creating an SEO Plan? Avoid These Outlooks”

Why Publishing Infographics Is Becoming Essential?

The creation and publication of infographics as part of an online search engine optimization in Philadelphia, PA has been around for a while now. As a matter of fact, infographics are being capitalized today because of their effectiveness in both content marketing and brand development. Although some tactics employed in search engine optimization (SEO) are short-lived, content marketing with the use of infographics can pull in organic traffic and generate natural links in the long run.

This blog post lists down more reasons why publishing infographics is becoming essential in the online marketing world. Continue reading “Why Publishing Infographics Is Becoming Essential?”

Proven Effective Tips When Hiring Web Development Company

Website creation in Phoenix, Arizona is certainly time and effort-consuming especially if you have no prior experience about designing and developing a website. When all these processes are executed in accordance to the plan, a visually-striking website with above-par usability can surely attract traffic, generate leads and, eventually, convert leads into actual sales. In the long run, all these can double or triple your profits quickly.

Consequently, web development companies in Phoenix have a substantial role in utilizing innovative designs and making the most of today’s technology to create a well-designed website that can yield sustainable results. So, if you are a business owner and wants to invest in having a website, provided below are some tips to help you filter out mediocre and pretentious companies.

Continue reading “Proven Effective Tips When Hiring Web Development Company”