As a business owner, do you realize how crucial a search engine marketing campaign in San Diego, CA is to your success? Is your business in San Diego, California using YouTube marketing the right way? If you still leave YouTube untapped for your marketing, then you should check out the tips provided below on how you can capitalize it.
According to Cisco Visual Networking Index, video content accounted for a massive 66 percent of all internet traffic in 2013. In fact, this number is likely to reach 79 percent by 2018 in case the video-on-demand and P2P files are included in the computation.
With these, it has become a necessity for businesses to integrate video into their marketing campaigns. YouTube, along with its over one billion monthly users, make it really easy for any business enterprise to promote their brand and disseminate information through videos.
Capitalizing YouTube Marketing
However, creating an account and uploading a few videos are not sufficient to take advantage of what YouTube has to offer for your brand. Consider these three tips to help you get started:
- Consistency: Make it a Habit – The popular byword “content is king” also works for videos as well. In order for your YouTube channel to become more popular both to people and search engines, the most effective way is to produce a consistent stream of fresh video content.If you are having trouble finding smart content for your videos, you can always animate a PowerPoint presentation (with or without a voiceover) and then save it as video. Also, you can film a user or a focus group who explores your product/service for the first time. Just make sure your content is catchy, entertaining and witty to keep your viewers engaged.
- Engage With Your Audience/Community – In intensifying your social media networking in San Diego, California, you should treat YouTube the way you treat Facebook, Twitter, LinkedIn and Google +. Social media is a community, so you should associate your channel with others in the same market, always engage with your audience. Thank them for sharing your videos to increase your chance of converting them from casual followers to super fans.
- Do Not Violate YouTube’s Terms of Service – In order to safeguard all your video marketing efforts, read YouTube’s terms of service. You might violate these terms inadvertently, so to avoid the company from deleting your videos or your entire channel, read their rules thoroughly especially on the copyright infringement part.
Undoubtedly, YouTube can provide tons of marketing opportunities online for your company. So, if you are ready to step up your online marketing campaign, better hire a professional company that can provide a broad range of web development and marketing solutions from web design, to search engine marketing, and to website hosting in San Diego, California.