It’s been a few months since the Google Hummingbird has been released, but it is still a very hot topic among SEO Marketing specialists and the like. Although Google is known to change its algorithm every now and then, the changes could be very consistent; and therefore, quite easily predicted. Even so, the shifts in the rankings continue to affect websites, not because of the interest in the update in itself but because of the fact that they’re affecting businesses by the thousands every time. For those who have seen the changes with the latest update, the primary question would be “How can Google Hummingbird make some website traffic disappear?”
The answer to this, basically, is that a lot of websites, along with their web or SEO partners, are still into old methods. Simply inserting keywords and links is not as effective as it used to be in a search engine marketing campaign. This is partly because search engines are now reconfigured and the way they organize their results. However, looking at a bigger perspective, it’s more influenced by user expectation, in terms of finding their desired results. So in the past, when simple link building and keyword-matching seemed to be a big investment if a website wants visitor traffic, it’s quite frustrating for searchers who don’t get the information they need in return. Thus, Google had to change the methods on how it processes these searches.
So what needs to be done? There are a lot of things to be fulfilled, like focusing on your website’s visibility, building credibility and interest and other good stuff, but all should be centered on this: Google’s changes are just improvements in order to fulfill its role: to provide great search results to end-users; it is not built around keywords and links from the start. Keep that in mind, and you may rest assured you’ll have competitive advantage over thousands of other people still stuck in the obsolete methods of doing online search engine optimization. Don’t look for quick fixes since it will just leave you disappointed once Google releases its updates again—invest in creative yet informative content and long-term solutions.