Web graphic design has always been part of improving a website and has always been deemed as one of the most critical determinant in the success of garnering online marketing. Still, a lot of businesses overlook its importance and just stick with common marketing techniques like infomercials or newspaper advertisements, which could be good, since these method have already been proven effective, but in hindsight, the website’s design also help grab customers’ attention and has a big say on whether or not they will make the purchase.
In order to highlight more the importance of web design in marketing, studies conclude that three out of four people rate a business’s credibility with their website design, and credibility directly affects the likelihood of people making a purchase. This means that having a poor web design could mean a loss of customers. So what needs to be done is to make sure that the business website emanates legitimacy and trustworthiness, since user perception dictates that a quality design means exactly that.
Also, web design greatly affects conversion rates. Actually, just having some of the design elements changed by website developers could produce big bursts of conversion. In competitive advertising, even the slightest burst of conversion can give an insurmountable edge over competitors, making more profits from advertising. Greater profits could also mean a higher volume of ads, which is again vital as a means of pushing out other advertisers.
Actually, even when a company is opting for offline advertisements, people will tend to go to the internet and check out their website because it could be compared to a digital business card. If that’s the case, then it’s important to ensure that the web design mirrors the offline marketing efforts in order to achieve consistency. Failing this will make the offline marketing strategies lose their intended impact.
In the end, web design jobs for a company website will continue to increase conversion. Thus, one needs to ensure that the brand message is clear and concisely stated in the webpage. Of course, it’s not only a visual presentation of a company, but investing in usability will lower the abandon rate and keep high the time spent on site, maximizing the results of a marketing campaign.