Last May 21, Google confirmed that they have rolled out two major updates namely Panda 4.0 and Payday Loan 2.0. Needless to say, these two updates have caused major stirs among seo experts and marketers because a lot of them noticed search engine result page movements for their client sites.
Payday Loan Algorithm 2.0
Contrary to popular notion, this algorithm update is not related to previous Panda or Penguin algorithm updates because it particularly targets “very spammy queries”. In fact, Google stated that it is the next generation of an algorithm that is centered on spammy queries. The original Payday Loan algorithm was launched last June 2013 and it affected about 0.3% of English queries. However, Google also mentioned that the recent update is an international roll out so it will affect various languages in different degrees. In case of English searches, the Payday Loan update affects roughly 0.2% of its searches.
Although the Payday Loan Algorithm 2.0 doesn’t hurt much of English searches, seo specialists were astounded to know that the other update, which is the Panda 4.0 will affect about 7.5% of English search queries. Similar to previous updates, this update will either benefit or detriment websites and to our surprise, some of the biggest names have received the Google’s recent hammer.
Searchmetrics conducted a preliminary analysis right after the update and found out that among the top 10 websites that lost massive traffic include Ask.com, Ebay.com, Biography.com, Retailmenot.com, Starpulse.com, History.com, Isitdownrightnow.com, Aceshowbiz.com, Examiner.com, and Yellowpages.com.
On the other hand, the websites that gained a substantial increase in traffic percentage after the update include Glassdoor.com, Emedicinehealth.com, Medterms.com, Yourdictionary.com, Shopstyle.com, Zimbio.com, Myrecipe.com, Couponcabin.com, Buzzfeed.com, and Consumeraffairs.com.
At the moment, these findings imply that websites that publish duplicated or syndicated content lose a massive traffic percentage. In addition, some experts say that the major losers are “aggregators”- websites that ranked well just because they have loads of information coming from external sources. Nevertheless, there is no solid confirmation yet regarding to which seo marketing solutions should be changed to adjust with these algorithm updates.