Ecommerce, or electronic commerce, is the term to describe business transactions done over the internet. It can take the form of business to customer or B2B, or business to business transactions. Ecommerce includes the whole process of exchange between supplier and consumer, from order placement to payment and everything in between. This mode poses to have the competitive advantage such as being faster, cheaper, and more convenient than the traditional method of business transacting.
Ecommerce has increased in trend over the last 5 years. Because of this, web development companies have added ecommerce solutions to their list of services. These companies have locked on to the substantial market of clients that ecommerce brings.
Planning and researching are always the essential preliminary steps when participating in ecommerce. Success of the business has much to do with the website that acts as the storefront of the business. This website must accomplish the list below if it is to stand a chance of succeeding.
Image. The image of the business starts with the development and design of its website. The graphic design must attract people while still staying professional and cohesive to the type of product being promoted and/or sold. The web development software must be powerful enough to handle the transaction. In short, the website must radiate vibrancy, competitiveness and efficiency.
Marketing. Like any store, the website must be seen. Optimization can be used to achieve this. The goal is for the website to attain high rankings with search engines.
PayPal. Transaction via credit card is easier and more convenient, especially with ecommerce. That is why the website should be integrated with PayPal so that real-time processing can take place.
Excel. Space should be allotted for catalogues created with the Excel format. For this a template that is professionally designed is crucial when accommodating this feature.
Website Integration. Through the use of HTML editor, website linking can be accommodated by the codes and algorithms required. Linking also increases visibility.