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Website Hosting: Understanding Latency

Latency, or the delay between your target people and your services, is definitely one of the must-consider factors when selecting a website hosting company in Memphis, Tennessee. In most cases, latency is ominously affected by the networking quality, added by the geographical locations between your servers and target users. In addition, the hosting infrastructure and server configuration also play a substantial role in reducing the latency.

Understanding Latency

Irrespective of the location where you host your servers, there will always be some latency present. Why? It is because the information is passed and transferred through switches. These switches are placed between networks and along the fiber optic routes throughout the globe.

Latency is not the same as bandwidth. Although the latter also affects the connection speed, a connection with both high bandwidth and latency would have high data transfer rate, but with a delay due to high latency. The best example for this is when you are watching a live telecast, where the interviewer and interviewee are continents away from each other. As you can notice, there is always a delay before the interviewee receives the question from the interviewer.

In the context of web hosting, latency is about 10 to 500 milliseconds when loading a web page. This delay, however, varies from user to user depending on their internet service provider.

Analyzing Latency

In order to fully examine and assess the latency, you should understand first the latency that is existent between your applications and infrastructure. Moreover, analyzing latency also requires finding out the latency levels you can have, on top of the economics behind each hosting decision you make.

Reducing Latency

The quickest way to reduce apparent delay is to fine-tune the website content. Although it is tricky to spot which website features drag the whole site down in terms of speed, a study from Google showed that there was a 25 percent decrease in the use of their search engine just because of 0.4 second delay in showing page one to two of the results. This implies that web elements definitely have something to do with delay and user experience.

Apart from tweaking the web content and elements, make adjustments in the server, location, and CDN (content delivery network) also. Some of the known best practices are as follows:

  • Organize ETags
  • Add Cache-control header
  • Use GET for Ajax request
  • Stay clear from Empty Image src
  • Flush buffer early

If you need professional assistance in cutting down the latency, you can always turn to expert companies that offer web hosting and maintenance in Memphis, Tennessee. Certainly, they can help you have a hosting solution with minimum latency and maximum speed.

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