Not paying attention to the beauty of a website and not caring for the functionality, content, web development services and SEO of your site could very well spell its doom. The only way you get traffic to your website is if you combine all the necessary aspects of a good site. When redesigning a website:
1. Do your research
Before you can present a product to potential clients, you need some inkling of information and data that backs your theory. The idea here is that the prospects need the product or service you are intending to provide them with. You need to know how to satisfy their demands, how they go about finding what they need within the niche (keywords) and their potential spending power.
2. Website structure
Redesigning your website means that you should take a look at more than just its web graphic design. You should take an in-depth look at how your website is structured. Just analyze how effective your site currently is and then decide on what needs changing or improving.
3. How navigable is your site
This is a major issue when it comes to conversion rates and functionality. Your site has to be conveniently navigable by both humans and the crawlers or search engine spiders that index your pages. The ease with which both parties can navigate your site will determine how successful and visible your site will be.
4. How does SEO work for you?
There are over 200 factors that affect your websites ranking and appearance of search engine result pages. That gives you 200 things that can be done differently in order to improve your recent ranking. Out of these 200, there are some sections that should really be given a lot of attention as they are the most effective aspects of SEO. These areas are: Page load times, Coding, and Compliance.
There is a lot more to be done when it comes to redesigning your website for the year 2014. Remember to test your new website with the help of web developers to find out how it would be received by the world at large before launching it.