We all know for a fact that establishing brand identity is essential in running and maintaining a business. However, business owners should not stop there because protecting the brand is the second important half of the brand development process. Assuming that you have successfully developed your brand identity in the market, this blog post shares some of the unfailing ways on how to protect it.
#1: Secure a Domain
In today’s business environment, you need to have a website for many reasons such as spreading brand awareness, allowing prospective customers to learn more about your brand, and keeping your existing customers updated with the latest news, product launches, and other updates about your brand. For this reason, you need to obtain and secure a domain name for your website. Just keep in mind that your domain must be inimitable, short, easy to type, and easy to remember.
#2: Get a Patent
If you have created or invented something revolutionary, then you must ensure to get a patent for that. A patent is granted to inventors in order to prevent others from making, offering, or selling the invention in the United States. However, keep in mind that patents have an expiration date so your inventions remain protected for a limited amount of time until they are made available to the public.
#3: Secure Copyrights
Similar to patent of invention, all your created logo, music, or other marketing piece as long as it is your original work should be copyrighted. This is to ensure that no one else can display or make profit from your work without consent. So if you are planning to avail affordable website design services in the future, make sure that the designer is not using other copyrighted materials without the permission of the owner.
#4: Pay Attention to Your Brand’s Reputation Online
One of the best means to ensure that your brand identity is undamaged in any way is through paying close attention to what people are saying about your brand online. Make use of available tools such as Google Alerts, Go Fish Digital tool, Social Mention, and TweetReach.
Aside from these four practices, another great way to protect your brand identity is to listen to your customers especially if they have inquiries or complaints. In such instances, it is better to hire professional call center services in order to streamline all your customer relation needs and concerns.