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Understanding the Psychology behind Website Design

A good web graphic design in Wichita, Kansas is more than just providing content and making the overall appearance look striking. When people land on your website, they immediately create a set of impressions not only of your website but also of your brand. These sets of feelings, negative or positive, are completely in your hands. Therefore, you can’t afford missing out these vital factors when designing content.

Over the past years, there has been a wide pool of knowledge that helped web and graphic designers develop a design that fiddle into the viewer’s psychology. In order to accomplish this, designers must familiarize themselves on the various design elements and how these affect the attitude, mood, as well as experience of the visitors while scouring through the website.

To help you get started, provided below are the web design and development areas that are known to have the biggest impact on the psychological aspect of visitors.

#1: Space

The way you organize your web pages can substantially affect how visitors would feel during their browsing. Although organizing the content is the utmost priority in web design, always keep a keen eye on the space it consumes in the website.

Give your visitors and readers the “white space” – the area where no content or other visual element is displayed. This area will serve as their visual resting place to avoid giving the impression that your web page is text-cluttered. Also, having adequate amount of white space will keep things simple and well-organized within your page.

#2: Content

For Wichita SEO specialists, content would be the star of the show. However, you must also keep in mind that content is also the one that drives the design on screen. Most, if not all, visitors come to a website to find more information they need. The design comes in to help them locate that information in a quick and easy manner. Presenting too much content, hiding content, or placing content randomly would certainly irritate visitors, leading to loss of potential customers and sales.

#3: Typography

The type of font you use in your web page is more critical than you think. Typography can effectively convey dozens of feelings and emotions to your visitors. For instance, Serif fonts are normally associated with being serious, professional and scholarly, while sans-serif fonts convey a more informal yet clean and modern appeal. Carefully choose the right fonts as these can make or break your online success.

#4: Colors

Colors play a crucial role because they convey the visual identity of a brand. Most websites opt for having neutral colors (black, gray, white) that are combined with their main color (e.g. blue or yellow). If you want to play colors into the psychology of visitors, cooler colors like green, blue and purple express a professional, inviting and relaxed impression. On the other hand, warm colors such as red, yellow and orange can be a double-edge sword for these express a sense of creativity or negative feelings such as stress and anger.

If you want to know more about the intricate connection between web design and psychology, you can always turn to professional website development firms in Wichita, KS today!

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