Over the past years, Seattle has decisively established its reputation as one of the thriving metropolis in the United States. The city’s perpetual growth is driven by a robust economy, resilient business sectors, as well as strong entrepreneurial spirit. Similar to other developing cities across the globe, Seattle-based businesses are also capitalizing the digital landscape to enhance their business-to-business (B2B) and business-to-consumer (B2C) connections and relationships. One of the cornerstones when it comes to digital marketing is search engine marketing.
Search engine marketing in Seattle, WA is actually much more interesting than expected. In fact, one of the nation’s most prestigious search marketing conferences, the Search Marketing Expo (SMX) 2014, was held in this city last June 3-4. Conferences like this help search marketers and key industry stakeholders meet and connect with each other. It promotes learning and sharing, which subsequently results to industry developments. Topics concerning ethical methods of doing search engine optimization (SEO), paid search advertising, social media marketing, and the like were tackled.
Here are some key takeaways from the conference with regards to doing SEO in the city:
If the business intends to cater products or services locally, then its SEO strategy should begin by establishing the local keyword targets with the most relevant traffic. Of course, they can utilize software and some of the “ethical hacking” procedures, but the most effective method is to execute a competitive analysis.
A modest search engine optimization in Seattle, Washington is incomplete without carrying out a thorough competitive analysis. This is to find out the business websites that are currently sitting on Page One for your target keywords. Naturally, this analysis also covers the reasons why they have achieved such rankings. From this research, the SEO firm can now formulate and strategize how to outperform those well-ranked websites.
Content Development and Optimization
In today’s SEO landscape, the strategy must be dominated by content development and optimization. Hiring professional copywriters or SEO companies is a good start because they can generate content that is reader and search-engine-friendly. In the long run, quality content and optimized web pages can yield the metrics and client engagement your business dearly desires.
On top of these Seattle SEO practices, your business website can also incorporate internal linking and navigation strategies, new page development for target keywords, and of course, monthly reporting analysis to find out the effects of the changes and to make the necessary strategic adjustments.