How Google Rewards Good Content and SEO for Websites
With the recent 2018 Miss Universe pageant, everyone’s just bursting to talk about the latest glamour shots of each contender. Fashion buffs and professionals also love to talk about how each contender stood out from the rest. But aside from looks, it’s also about what’s on the inside. Each of the contenders for the crown has had to go through a talent portion, as well as a Q&A portion to pick out their skills and smarts. And just like web design in Las Vegas, NV, simply looking good is not going to be enough. It’s also important to have good content.
But who judges which content is worthy of being on the front page of Google? That’s right – it’s Google. Their robots (known as “Googlebots”) crawl each of the sites that are submitted, then Google’s algorithm analyzes content and determines the best answers to each query that users search for. Now that web design is becoming a more powerful advertising tool in Las Vegas, NV, it’s time to learn about how Google pays tribute to websites that are properly designed and optimized for search engines.
Just like the honored judges of any pageant, Google makes use of certain categories to make the race for Page 1 an equal and fair trial for all. Also, any website that wishes to get on Google’s top results must work closely with experts in search engine optimization (SEO) and web design to maximize their potential on Google’s search results.
Google prioritizes honest search engine optimization in websites based all over the world. This refers to “white-hat SEO”, or search engine optimization that improves the usability of a site. This includes web designs that load quickly and instantly show viewers where every important link is. White-hat SEO makes surfing the Internet easier for everyone, including Googlebots. If Googlebots find it easy to surf a certain page, then Google deems its design user-friendly and gives the page a higher ranking on SERPs.
Honest SEO also means not abusing Google’s system like using unrelated keywords or otherwise spamming other unrelated websites with links leading to one’s own website. This type of search engine optimization, known as black-hat SEO, clutters up Google’s database and ruins user experience. Thus Google punishes those using black-hat SEO by taking away any chance of getting on the first page.
Among the qualities that Google prioritizes is mobile-friendliness. This means that a website is easy to use on a mobile device, most especially phones. The clickable elements need to be large enough to be seen on a small screen, and the site itself needs to automatically restructure itself to fit a mobile screen. This ensures that only good quality websites that are easy to use get on the front page of Google.
Lastly, Google never takes good content out of the question. People who use Google find well-written content with the proper resources useful. Therefore, Googlebots and algorithm are programmed to tell when a website is easy to crawl and has good content. Good content with the right relevant keywords makes a website easier to crawl and detect. This doesn’t necessarily mean more content; it can also mean content that is helpful to people browsing a site. Well-written content also incorporates keywords, specific words or phrases that correspond to queries searched for in Google and other search engines. If a website’s content contains a keyword such as “miss universe crowns”, any web user searching for “Miss Universe Crowns” will be able to find that website more quickly. Drawing from this example, the more quality content that Googlebots crawl on a website, the easier a site is to be found.
To get your website on the Magic 10 of Google’s first page through SEO and good content, get one of our web design experts at Silver Connect Web Design to work on your website. Whether you need a web design expert in Las Vegas, NV or elsewhere, we’ll be sure to turn your website into a winning piece! You can check out our previous projects in our PORTFOLIO. If you have any questions, feel free to contact us through phone, or through our social media links found at the top of this page.