Identifying the single correct technique of doing keyword research has always been a constant debate among Miami search engine optimization specialists and practitioners. Of course, if you try to find the answer to this, you will surely find loads of online guides and forums that propose different things. Even so, you must keep in mind that there is actually no “best” keyword research method. What SEO marketers and practitioners do is that they build or tweak their methods to focus on their own campaign.
For this reason, this blog post shares the bare essentials of keyword research so that you can effectively build a solid foundation for yours.
Essentially, the goal of keyword research is to find popular queries, terms and phrases in search engines. Therefore, it covers both organic and pay-per-click campaigns. Its significance lies in helping you find the same (or exact) search terminologies your target searchers/clients are using. So, the objective of keyword research is to come up with a list of phrases and words that match the lingo of your target searchers.
Intention of Keywords
Sometimes, keywords remain as mere words unless you use them in relation to your online business presence and prospective searching customers. Therefore, all the keywords you produced in the research should always have “intent,” whether it is for customers looking to buy, for consumers who are conducting product comparison, or for building brand awareness as a whole. In fact, intention for these keywords should be your primary consideration while doing research. This may seem like an overkill, but it is critical to a thriving search engine optimization strategy.
Keyword Research Funnel
Similar to any marketing process or endeavor, the foundation of keyword research is likened to a funnel. It begins with locating general keywords, then specific keywords, and, finally, determining which of these are the most important and relevant for your campaign. Fundamentally, the keyword research funnel has four phases:
- Gather Stage – Collecting short-tail words that are distinct to your line of business
- Gathering “Some More” Stage – Picking out obtained keywords to see which could yield specific / long-tail keywords
- Filter Stage – Separate keywords that are “fool’s gold” from those that are really good
- Monitor Stage – Once the keywords are implemented, you should monitor your list and update it periodically
Surely, every search engine optimization specialist in Miami has formed ingenious keyword research methods by considering the basics. You do not have to exactly follow the format; rather, think of the above-mentioned method as a guide to help you understand the foundation behind keyword research, and how to profoundly do it for the betterment and success of your campaign.