In today’s marketing landscape, blogging has proven its worth in amplifying brand awareness. Unfortunately, a lot of business owners in Florida still overlook this very important marketing facet. Of course, Jacksonville SEO specialists will urge you to consider blogging especially when deciding a social media strategy. As a matter of fact, blogging alone can be as powerful as a great Twitter or Facebook campaign.
Guest Blogging: Dead?
Contrary to popular belief, guest blogging is still alive and effective! However, the schemes that utilize guest blogging just to earn links are those that got hammered by Google. These schemes are not actually employing “guest” bloggers to post on their blogs; rather, they are actually the ones who are posting. What’s worse is that, the post is a rewritten or spun article. Needless to say, they are only after the links and not the value that their readers would give to the content or the useful information that the content provides the readers. This kind of guest blogging is dead. Nevertheless, the more “legitimate” way of guest blogging is still rampant and search engine-friendly.
Social media and SEO experts in Jacksonville, FL have admitted that a lot of their clients (which are currently thriving) have reaped outstanding benefits from employing guest bloggers to help make their blog remain active even in busy schedules. Of course, guest blogging is not the total solution, and you still need to post actively in order for your audience to not lose interest.
In case you have plenty of time, you should definitely consider guest blogging for other reputable websites. Writing quality guest blogs is a tried and tested means of “soft marketing” your business; not to mention that it is also a proven way of driving traffic back to your business website. To say the least, producing awesome content for guest blogging is a win-win situation for your business.
Guest blogging can now be achieved much easier with the help of certain content distribution and management applications such as BufferApp. With this application, users can post or schedule their content in different websites and multiple social media platforms. In fact, a company can achieve up to 100,000 new users within nine months just by generating about 150 guest blogs for other websites! So, if you want this astonishing result, too, consult a professional company today that provides competitive SEO solutions including content management.