If it is your first time to employ search engine optimization companies in Louisville-Jefferson County, Kentucky, you should equip yourself with the right information particularly on how they will do the copywriting part. Why? In today’s search engine marketing milieu, content really plays a substantial role not only in attracting readers and visitors, but also links from other reputable websites. So, to help you get an informed decision, here are some copywriting myths that you should start keeping off your head:
#1: Keywords are Dead!
False. Although Google is becoming much smarter in identifying the intent of your web pages and write-ups, keywords or key phrases still contribute in helping your website rank well. Of course, you still have to worry about using a specific keyword for X number of times. So, the best thing you can do is research about your key phrases, find their synonyms, place your target keyword in the title, do not overdo it, and you’ll be fine.
#2: Keyword Density is very Important
If you are a firm believer of the importance of keyword density, shut it off right now. No keyword density is right. Just make sure your target keywords are included in the title, and at least on the first paragraph, body and last paragraph, then your copy can go a long way. Again, do not overdo it.
#3: Press Release for SEO is very Effective!
False. Press Release is still important for building awareness for your brands, but it is not viable if you are eyeing to acquire links from it. Gone are the days of submitting press releases just for the sake of links. Today’s SEO environment is much different. Transactional anchor texts that are spammy are considered red flags. So, you must do press release if you want to develop awareness or to drive traffic to your website, and not to gain links.
#4: The Right Copy Length is 1,500+ Words
Although a lot of SEO specialists in Louisville-Jefferson County suggest that the “perfect” word count for write-ups is more than 1,500 words, keep in mind that this is not the perfect case for all copies. The length of your content asset should be based on what you are discussing. More importantly, you should write mainly for your readers and not for the search engines.
Don’t start your new year by hiring an SEO firm that practices outdated SEO strategy. Keep these copywriting misconceptions in mind to help you choose the right and perfect company to handle your search engine marketing campaign!