Apart from having a stunning web design, great content, and engaging graphics such as flash/html 5 animation, most businesses also need marketing materials to amplify the reach of their brand promotion. Printed materials are still very important because they are still an effective means to share and disseminate information about your products, services, and business as a whole. Additionally, the way your marketing collateral appears is also crucial for it will drive your clients and prospects on how they will perceive your business. That is why careful planning is essential before embarking on having these materials. To help you get started, here are some key questions that your business should answer first:
1. Why does your business need to develop marketing materials? You should know why you need marketing collateral materials in the first place. In most cases, companies choose to have these collaterals to either help their sales team better explicate why their services/products are different from others, or they just desire to step-up their marketing campaign to reach more targeted clients using a different approach. Either way, it is important to determine whether your planned materials will help you create or improve business trust and credibility.
2. Who is your target audience? Your answer to this question will surely impact everything from the materials, to designs, to how simple or technical your content will be written. Also, make certain that your intended audience is currently utilizing your chosen collateral in order to reach them with ease.
3. How many copies should you produce? Indeed, this is one of the most guileful questions to answer. However, your answer should mainly depend upon who your target audience is. For instance, if your target clientele belongs to older population, you might want to mass produce mail collateral. If your target audience is prospective investors, you should definitely increase the quantity of your company and product/service fact sheets. If you are planning a product launch in the near future, it will be wise to prioritize producing press kits first before any other marketing materials.
Originally, marketing collaterals are printed. However as technology allows business and marketing processes to become faster and more convenient, more companies today also present their brands via electronic collateral materials. In such cases, you will need a professional firm that will not only help you have these materials, but will also assist your business in its overall search engine marketing campaign.