Everyone nowadays have mobile devices that enable them to do a lot of things on the go. An example of this is surfing the web. In fact, websites are accessed more via mobile devices such as smartphones and tablets than with laptops or PCs. Website creation has then evolved to be done in such a way that a website can be viewed by any device used, be it desktop, laptop, or mobile device. This is achieved by using the One Web approach which is loosely described as “making, as far as is reasonable, the same information and services available to users irrespective of the device they are using.”
This trend has made web development companies are offering affordable website
design that incorporates the One Web approach. There are two ways that this approach
is categorized, the first is a responsive design and the other is an adaptive design.
This design is the most common and it makes use of CSS media queries for presentation modification. The device’s display size is what determines the modification of presentations. This design has the advantage of needing only one template to follow
when creating a website, web developers can make use of familiar languages like
CSS, HTML and other familiar technologies, and not to mention, there is a growing
number of toolkits such as Bootstrap and Foundation that help the building process. The downsides are that a site has to be completely rebuilt and customization of user
experience is demanding work.