According to search engine experts in Colorado Springs, Colorado, content is also the king when it comes to YouTube SEO and marketing. Today, the most sought-after metric in YouTube is the watch time, which is the accumulated hours of views spent. Therefore, one of the best ways to improve your video’s ranking in a YouTube search is for it to have a high watch time.
However, before thinking of how your video will get good rankings, you must prioritize how it can be found in the first place. So, to help you get started, provided below are some of the tips on how you can make the most of your YouTube marketing.
#1: Descriptive and Catchy Titles
As much as possible, make the video title interesting, surprising and thought-provoking. In such instances where you plan to release a series of videos, make the title succinct yet descriptive.
#2: Enthralling Above-the-Fold Description
Some viewers tend to read the above-the-fold description first while buffering the video. Therefore, it is imperative for you to ensure that the first few lines of the description will make them click the play button and watch the entire video.
#3: Attention-grabbing Thumbnails
Search engine optimization specialists in Colorado Springs also suggest that video thumbnails must be stimulating and challenging for the viewers. In this way, their interest will be stirred, therefore watching your video. Just keep in mind that these thumbnails are clear when viewed on any screen resolution and size.
#4: Complete and Detailed Below-the-Fold Description
If you want to redirect your viewers to your main website or any other important web page, this is the place you want to optimize. This area is strategic for placing link sources, your website, social media channels, and more. Hence, make them complete, functional, and detailed.
#5: Full and Thorough Transcript
If your video content requires a script or dialogue, then you can optimize your video by placing a thorough transcript. As a matter of fact, the transcript area is beneficial for videos with other foreign languages and/or closed captions.
As you can surmise, these five optimization tips are helpful only in the video’s “first months of lifespan.” The moment people start watching and digging your videos, then the watch time metric will take over. Indeed, good content plus the execution of a handful of optimization tactics can be your best YouTube search engine optimization strategy in Colorado Springs, CO.