A “keyword,” in the context of SEO, is a particular word or phrase that search engines utilize to find relevant web pages. With the millions of Internet users, it is quite a daunting task to identify which keywords will best suit your website, considering its competition and its search value. A keyword research and analysis are therefore, necessary. This is a major step to any search engine marketing strategy, an essential factor that helps your website attract traffic.
Using the wrong keywords can be detrimental to your site. If your keywords do not match those being searched by potential customers, your website might get lost among the millions of forgotten sites in the Internet. There are several tools that can help you in keyword research and analysis, although an experienced SEO Specialist can help you determine which keywords suits your website.