Tulsa search engine optimization specialists have been long debating on which keyword research process is the best and most profitable. If you attempt to find the answer yourself, you will definitely stumble upon countless articles, forums and guides that suggest several different ways. Nevertheless, you should know that there is no best method in conducting a keyword research. Most professional SEOs only look at the fundamentals and then fine-tune them to suit their campaign.
If you are ready to create a method for yourself, this blog post shares the basics of a keyword research to give you a head start.
Keyword Research: Objective
So why do businesses with a search engine marketing campaign need to do a keyword research? Basically, you need to execute this process to determine popular terms, queries, or phrases in search engines that are related to your business. Hence, a keyword research is both beneficial to organic and paid (pay-per-click) campaign. In detail, this process will let you know the exact search terminologies that your target audience is using when searching online. At the end of the process, you will have a comprehensive list of words and phrases that “match the lingo” of your target audience.
The list of your keywords are just mere words unless you attach “intent” to them. If all of these have intent, then they will become valuable to developing your campaign. Each keyword should have a classification whether it will be used for clients who are about to buy, for clients who are doing product/service comparison, or for those who are looking for more reasons why they should buy from you. As a matter of fact, keyword intent must be a main consideration while doing the research, because this is essential to the success of your search engine optimization strategy.
Keyword Research: The Process
Just like in most marketing undertaking, keyword research is executed within a funnel-shaped process. It starts with finding general keywords, then specific keywords, and finally identifying which keywords are suitable for your budget and campaign. Essentially, this “funnel” process includes four stages:
- Gathering Stage – Gathering short-tailed words that are fit for your business
- Gathering “More” Stage – Selecting obtained keywords to see which of them are perfect for long-tail and specific keywords
- Filtering Stage – Identifying keywords that could actually yield positive results
- Monitoring Stage – As soon as these keywords are rolled out, monitor them and update them when necessary
Take it from a search engine optimization specialist in Tulsa, Oklahoma. These experts have created their own keyword research method by regarding the basics and fundamentals of the process and the entire SEO world. Keep in mind, however, that not everything works for everyone; some processes are just more suitable for certain campaigns. May this serve as a guide on how you can create a keyword research method that fits your own online campaign.