Following the announcement of Google’s latest algorithm update, which is the Panda 4.0, a lot of search engine optimization specialists have quickly checked their client websites to see if their efforts still yield the optimum results. If you are still unaware of these changes, provided below are some of the ways to ensure that your website remains relevant amidst the deluge of online content.
Always Go Back to Basics
As a whole, ranking in Google is not entirely different as it was 10 years ago. Quality, relevant, and unique content is still the deciding factor in the search engine optimization (SEO) game. Although having a well-written content is a good head start, it is important to continue providing top caliber content in the long run. To say the least, SEO is a marathon, not a sprint, which means those who are determined and persistent to continue what they have started since day 1 are those who normally succeed.
Don’t Get Complacent
Google algorithm updates also serve as a wake-up call to business owners and marketers who turned into slackers because their existing efforts are already yielding satisfactory results. With the recent changes, SEO practitioners and marketers should always improve their efforts in order for their client websites to remain on top.
Make the Most of Social Media
Social media is more than just like, post, or tweet. Actually, you could hire a search engine marketing services that is centered on boosting your social media presence and amplifying your brand’s reach and influence across multiple social media platforms. Make the most of these services as well as certain features like embedding a tweet in your web page, including your social media profile links within your internal linking structure, and showing headlines that will redirect your readers to your other content. Don’t just use social media for the sake it; rather, maximize their existence!
Aside from the above-named ways, always keep in mind that you will never outwit Google. Although you might found loopholes, better not abuse them because it is only a matter of time before Google finds and solve it. As a search engine optimization specialist say, “Bending the SEO rules will only incur Google’s wrath”.