Blogging is indeed one of the most convenient yet powerful means to not only engage with your existing and prospective clients, but to also attract organic traffic into your business website. With its features, blogging can be achieved by all enterprises regardless of their nature, size, and industry. However if you truly want to make the most of blogging, you should definitely practice using “long tail” keywords. Needless to say, these keywords can be your best seo strategy while writing your blog. Utilizing long tail keywords is not a magic trick. Rather, it is just a simple shift in mindset while conceptualizing and writing your blog. So what are these long tail keywords? Here’s a quick illustration:
Let’s say for instance that you want to write about meatball spaghetti. Generally, you will sit down and do some researches, draft your content, and then finish up the blog by strategically placing your keywords; not to mention putting an interesting title and catchy images. Now the problem is that, most people will use individual words within their blog post as their keywords or tags. These individual words are called short tail keywords. In our example, these keywords can be spaghetti, pasta, or meatballs. The problem with using these keywords is if you search them in Google, you will obtain hundreds of millions of results. This entails that your target audience might not discover your blog post. The same results will be evident in using mid tail keywords such as “meatballs spaghetti” or “spaghetti with meatballs”. While they can yield smaller number of results, they are not specific enough.
Now, your best search engine optimization strategy when blogging is through long tail keywords. These keywords can be “recipe for meatball spaghetti” or “cooking spaghetti with meatballs”. These keywords do not only generate the least number of results, but they also focus more on your audience and what they actually NEED. If you place yourself into your customers’ shoes, you will definitely prefer blogs that offer the most relevant and useful content.
Considering all these factors, it is highly advisable to use three to four long tail keywords in your every blog post. The more specific they are, the more will your blog posts be found and read by your target audience. Although the whole process and logic behind using long tail keywords sound pretty simple, search engine optimization specialists will affirm that this strategy is a straightforward yet effective one.