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Harmful Outlooks to Avoid in Search Engine Marketing

Similar to any part of the world, search engines marketing in Fresno, CA is a changing landscape.  Because of this, the best search engine optimization (SEO) strategy is the one that adapts these changes in the industry. Unfortunately, with the continuous flow of algorithm modifications and adjustments in strategies, incorrect notions and myths will always be present. While their existence is quite normal in any industry, they still pose a threat if the business website owner considers them as factual information.

With the intention to help you, here are some of the “destructive” outlooks to avoid when drafting an SEO campaign:

#1: I Need to Rank #1 Consistently

Although there is nothing wrong with aiming and reaching the top spot of search engine results pages, you should be aware that rankings change every single day. Sometimes, the #1 spot is not synonymous to more click rates and conversions. Most of the time, it depends on what you are offering, your website’s user interface, as well as quality of customer service. If you are experiencing the rankings between the lowest on the first page and the highest on the second page, it is actually more ideal to choose the latter.

#2: I Should Focus on Social Media

Naturally, even the most experienced search engine optimization specialist in Fresno, California will agree that social media plays an important role in traffic acquisition, lead generation and link earning. However, business owners should not focus on this area alone. In fact, succeeding in SEO requires doing a variety of practices in different key areas in a moderate and continuous fashion.

#3: Video is the New Content

While it is true that videos are a good tool for presenting content, you should not embed too much video content on your key web pages. Why? It is mainly because it will hamper the loading response of your webpages which could result to having a poor user experience. A single highly-engaging video will suffice if you want variation with your content.

#4: My SEO Campaign will Thrive with Mere Links

In the context of search engine optimization, links serve as a “vote of confidence,” so the more websites linking to your content and web pages, the more credible it seems in the eyes of search engines. However, too many links that are acquired instantaneously and are acquired unnaturally will look like spam and might get your website penalized. So, practice natural link earning and building than employing such shady schemes.

Executing hardcore and serious SEO is a time-consuming process. If you are serious in having the best search engine optimization strategy in Fresno, keep in mind the following incorrect outlooks to set the right path for your campaign.

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