The digital world is only becoming more integrated into the daily lives of people. Internet accessibility is becoming less and less of a problem and more of a priority in societies. We can observe the digitalization of different services, from incredibly important ones like education and government transactions, to commercial services like construction and cleaning. As with many areas of commerce and business, there is sure to be competition. The digital market is no exception to this. What with the growth of the online world, entrepreneurs are constantly seeking ways to get one step ahead of the competition. Strategies like search engine optimization, making content worthy of linking and keyword research are making big names in the online industry. One such strategy is website design. Sure, a website can have all the gizmos when it comes to its off-page structure, but visitors will fall in love with a website if it’s easy on the eyes and if it has great content. Think of a catchy website concept, then build a solid design from that.
2018 will see some significant changes in the Google race. By Google race we mean the competition among websites to get to the top of the first page every time you search for something related to them. It’s most website owners’ dream to be the number one search result every time you put in a keyword that’s related to what they offer. Here’s one thing you need to be reminded about often: the satisfaction (measured through click-through-rate and dwell time) of your visitors are top priority if you want to have a solid online presence. In order to improve the competitive aspect of your website, you need to make your visitors feel like they want to keep coming back to it. This post will give you a compilation of common tips in designing your website that are proven to improve online visitor satisfaction.
- What we mean is—use attractive colors. Eyes can hurt from seeing rabid patterns of sunshine-bright yellow and orange colors everywhere on the page as compared to enjoying viewing controlled streaks of smooth blue and aquamarine. The key here is to make sure your colors complement each other and make your website’s features really pop out. Read about attractive color patterns, and think about which colors reflect you and your website’s characters.
- Smooth shapes. 2017 saw a trend with different sizes of boxes and sharp geometry. The transition to 2018, on the other hand, is witnessing increasing popularity for on-page shapes that have smoother and more round edges. Twitter is a great example of this. Less sharp edges and more curves is sure to increase visual appeal for your visitors.
- Broken layouts and designs. “Broken” doesn’t necessarily mean bad, it just means asymmetrical. Where the clean-cut and equal layouts of 2017 ruled, it is now being taken over by more creative and separated layout proportions that are starting to appeal more to the digital community. Check out dusko.shop and clubofthewaves.com for examples.
- Illustrations and graphics. Graphics and little nuggets of art and images on your site help bring life to its profile. Much like in advertising, where illustrators dominated until the late 1960s, the online world is starting to lean more towards using visuals that appeal for younger audiences. Graphics on pages should following the overarching website concept to maintain consistency with the theme and message.
- Static webpages were commonplace in the past, but with the advent of new and more convenient page-designing tools, more website owners are starting to bring their landing pages to life. Small animated details, from entertaining .gifs to eyes that follow your cursor across the screen, make viewing a landing page more appetizing.
That sums up a few basic tips for better website design. A parting message: necessity may be the mother of invention, but creativity is what makes invention grow up big and strong. Designing a website may seem like a fearsome task with all the trends and recommendations you have to look out for, but everyone holds different beauties in their eyes and you’ll never know if what you think looks great will be a trendsetter. Begin by thinking of a website concept and general theme, and don’t be afraid to try out new concepts and styles, if ever they do flunk, you’ll be glad for the learning experience and you can always redesign — If it works, then that’s great.