Google+ may be the least of your favorite Social Media Platforms, but have you ever considered it as an SEO Marketing tool? These amazing features are just too good to ignore!
Knowledge Graph – Use Google and browse for a known brand that handles a Google+ page. From there you’ll instantly notice that a large visual Google+ presence called Knowledge Graph is shown at the top right of the SERP. To illustrate this, try “Prepco Flooring.”
The Knowledge Graph consists of the Company or Brand’s logo. Beside the logo is the Google Map location. Just below it is the name of the Company/Brand, the number of Google + followers, 3 buttons (Directions, Write a Review and Follow), address, contact number, Google Review and recent posts. The best thing about this is, aside from having your logo very visible on the SERP, it’s free!
+1 – To put it simply, it’s the counterpart of Facebook’s “Like.” +1 is used to share or appreciate posts, contents, videos, music etc. Since Google+ is owned by the largest search engine on the planet, it’s only natural that your web development company’s activities (as an example) are prioritized compared to non-Google third parties and such.
NO “nofollow” yet – Since Social Media Sites are very popular and have a high page ranking, they use “nofollow” tag or pass links through 302 redirects to cut-off link authority to sites. Google+ hasn’t implemented this authority-stripping option yet. Which means you can still pass authority.
Ultra-fast Crawling – It has been proven that any content shared on Google+ or any other
Google applications for that matter are crawled within seconds. This is very good news to
link builders since they tend to wait for days before their new update on a site is crawled or
indexed. Faster crawl means faster ranking potential.
We all know that it’s a Social Media platform but for all we know, Google+ may be the easiest and Free-est search engine marketing services tool available. Use it to your advantage. If you’re a business owner, this is the first step of having an online presence for free.