Over the last year, search engine optimization companies in Boston, Massachusetts have considered content marketing as an inevitable tool for their brand development and SEO campaign. Regrettably, there are a few content marketing efforts that go to waste just because of certain incorrect practices. In the long run, even the small mistakes could result to an inefficient campaign.
Take a glance at these cringe-worthy mistakes that your business should avoid.
Posting Egotistical Messages
Of course, business owners should be proud about their enterprises especially if it is thriving. With the existence of blogs and social media platforms, however, business owners must not see them as an avenue to broadcast their self-loving messages. Always keep in mind that the social media is a good place to share interesting ideas and discuss important topics; not for pushing services or products into your target market’s throat.
Boston search engine optimization marketing specialists recommend utilizing the 80-20 rule in posting messages in social media and blogs. Make sure that about 80 percent must be related to your industry, and the remaining 20 percent is for your own personal opinions.
Too Much Dependence on Social Automation
Because of the fact that the online marketing environment develops so rapidly, your tweets, Facebook status, and blog posts will only become relevant and appropriate for a specific period of time. Unless of course if your content is really that great, it will surely last. For this reason, a lot of businesses use applications that could give them the freedom to schedule posts in order to remain consistent throughout their content marketing plan.
The problem, however, is that some of these companies rely heavily on social automation. It is still beneficial if your business is updated with the recent happenings within your niche. Besides, too much dependence on social automation would make your business miss one very important aspect in content marketing – community engagement.
Reluctance to Adapt with Emerging Social Networks
From time to time, there are new social networks that emerge offering a good way to reach your target audience through content. Naturally, brands would think twice whether these networks are worth checking out. The problem is, not trying these “promising” networks are a missed opportunity and a content marketing mistake for one. Your business should be flexible enough to adapt in the ever-changing social media realm, or they will simply be left behind.
With all these mistakes in mind, the best SEO strategy in Boston is to have a solid yet pliant content marketing strategy.