Everything contributes to online search engine optimization, even the smallest things from keywords, content, design and even down to the web host of your website, these things can help in your effort of bringing your page up the search results. But actually, a seemingly minor detail can make or break your standing with Google and other engines out there and that’s your website’s URL. So what should you do to prevent suffering
penalties when changing URLs or redesigning the website? Simple:
1. 301 Redirects
This is essential since this is considered the most important step in reorganizing your website after the URLs change. 301 redirects basically pass the value of the old URL to the newer URL, which in turn maintains your page rank in Google’s search results page. It’s sort of like using the old URL’s to point to the new ones, so having it redirect to a page that doesn’t exist will cost a lot of pain and anguish of being banished. Take note: a botched 301 redirection plan can cost years’ worth of search engine marketing campaign.
2. Optimized Content Retention
Big websites usually make the mistake of dropping off the optimized content when they redesign and relaunch their revamped websites, which could result to an immediate plummeting of rank and traffic. This isn’t an isolated case either, which most marketers believe to be the case. That’s why it’s really important not to underestimate the power of on-page optimization, and it’s a really good opportunity for the page’s optimization to make sure that the newly redesigned page has the same level as its predecessor. Tools are readily available for you to be able to analyze content optimization, which would actually unravel various potential issues for your on-page SEO.
Change is always risky, but brings about a lot of new things to explore. Even the simple changes to web graphic design might mean a lot to the rankings, as well as the URLs used to find your individual pages. It’s really important to acknowledge the power of optimized content, so it’s better to analyze everything first—weigh if the change is really necessary, and if it’s for the best, then proceed with the change! Just remember to implement the most basic safeguards to make sure that your page’s rank doesn’t suffer.