The concept and practice of having good page rankings across several countries is indeed a painstaking endeavor even among professional search engine optimization (SEO) practitioners around the globe. As a matter of fact, the lack of enough facts about international SEO has left seo specialists confused and dangling with their own ideas and opinions. For these reasons, it is perhaps the most opportune time to organize some foolproof practices when it comes to international SEO. Provided below are some of the best practices together with a brief explanation on what they are, and how they actually work.
1. Localize your content – The first step, and probably the most significant step, to having a good international seo workflow is to provide information about your services or products in the local language. To say the least, localize your content. As much as possible, conduct keyword research for every country and utilize popular key terms in that country. Moreover, using local address, local currency, and contact information would also facilitate signal provision in order to recognize the target country.
2. Make use of local domain – Generally, country code top level domains (ccTLDs) are reserved for every country. As of late, these domains have been used as a generic domain like “.tv”. One of the vantages of using ccTLDs is that you can instantly set the geo position for your website. Consequently, search engines automatically understand it in a way that all content under a specific ccTLD like “.co.uk” are set for a particular country. This hindsight of search engines, however, forbids you to add localized content that is intended for other viewers from other countries.
3. Build links from local websites – Search engine optimization experts also suggest having links from authoritative local sites. This can be more effective if the trusted local sites also have quality content that is related to your business. In most instances, international websites receive fewer inbound links from their target countries compared to your main website targeting your home country. What’s more is that, your competitor local website might have more inbound links coming from other local websites than your site too. Because of this reason, building a linking network locally is more of a necessity rather than an option if you want to acquire quality links for each of your global site.
Although there are lots of practices that really work to optimize the page ranking of global sites, the above-mentioned practices can yield the most noticeable results. Discuss these practices with your search engine optimization company if you want your global sites to effectively rank in your target countries.