Instagram, the photo and video-sharing app, announced today that they are currently testing an algorithm-based timeline for their users to see the moments they care about first.
This is a massive change following Facebook and Twitter’s prior decisions to alter the way their users see their timeline feed. The photos and videos in Instagram will no longer appear in chronological order. Instead, the timeline feed will now prioritize the posts you might care about the most.
This algorithm considers the relationship with the person posting, the timeliness of the post, as well as the existing engagement with the person posting. Other posts will still appear – just in a different order.
Social media marketers conclude that today’s social media game is all about engagement. The more you engage with a user, the higher your chance of appearing in their timeline feed.
This change, according to Instagram, will improve user experience because people often miss 70% of important posts. So, whether or not users will give this update a thumbs up or not remains to be seen.