Over the last decade, the strategies in advertising have changed radically as a result of rapid technological advancement. Print advertisements as well as TV commercials have somehow lost their prominence because advertisers see the internet as a bigger opportunity to reach a much wider audience. Needless to say, the roles of digital marketers and search engine optimization experts in San Francisco, California have also developed exponentially.
In this blog, we will talk about how advertisements work in the current online industry.
Google: AdWords and AdSense
A very huge chunk of Google’s revenue comes from advertising. In fact, their platforms AdWords and AdSense have constituted 88% of their overall $57 billion revenue last 2013. AdWords is actually a marketing strategy that allows advertisers and companies reach a larger audience by making their websites appear well on search engine results pages as advertisements. AdSense, on the other hand, also provides companies the chance to enhance their reach by placing advertisements on other websites that can produce click rates and traffic into them.
Search Engine Optimization
Although taking the route of AdWords and AdSense can sometimes produce higher search results in Google, there are still organic ways to achieve similar results without going over the budget. This is where a professional search engine optimization company in San Francisco, California comes into the picture. Aside from considering how search engines operate, the SEO company will also analyze the keywords in their client’s pages, and how their target audience carry out searches.
Of course, when all the best practices are carried out, this doesn’t always guarantee the top results. Keep in mind that SEO is a continuous and long-term undertaking. But, on the bright side, achieving a good ranking in a natural way will also help you reap benefits and traffics for a long-term.
Social Media Marketing
Because of the fact that different social media platforms embraces a lot of features that connect a lot of people through information dissemination and shared experience, the social media as a whole is seen as a huge driver of traffic into one’s website. For this reason, social media marketing emerges, and it is actually measured by engagement or impressions. The latter evaluates the number of time an advertisement in a certain social media channel is seen even if it is not clicked. Engagement, on the one hand, is measured by assessing the conversations and interactions between the audience and the brand.
If you want to measure the success of your internet advertisements, playing with search and web analytics can be a good head start to quantify the number of impressions and engagements. If you need professional assistance, hiring a seasoned company that offers a gamut of search engine optimization marketing in San Francisco is also a sound decision to make.