If you are contemplating on having the best SEO strategy in San Antonio, Texas for your business website, you should definitely look at developing its content. Why? It is chiefly because a well-written and engaging content can attract visitors (both new and existing) in a natural manner. These visitors can be typical readers who are just finding a good read, potential clients who are shopping for a service or product to purchase, or industry people who are combing through the web to find good content to link to. Needless to say, all these people are valuable for your website.
Additionally, in the long run, the more people who are engaged with your website, the higher its chance of proving to search engines that it truly deserves a good place in their search result pages.
So, how to commence on developing your website content? Here are four steps to get you started.
#1: Identify Whom the Pages are Talking To
This first step is a critical part because the tone or nature of the content must be contingent on whom the website is talking to. Identify first whether you are trying to attract new buyers, to keep existing customers from coming back, or to provide general information to the public.
In addition, your target audience will also vary across your website pages. Some of your web pages are made to cater different sets of visitors. For instance, certain land pages are designed to convince visitors to browse more, while some landing pages are created to help people finish their purchases. Hence, it is best to start this search engine optimization strategy by keeping in mind whom the pages are talking to.
#2: Know the Pain Points of Your Target Audience
Every visitor has an objective in browsing or visiting a website. Most of the time, they are looking for more information about their desired product or service, or simply they just need more reasons why they should buy from you. These objectives, whether it is a want or need, are called “pain points.” Your content should respond to these pain points in an adequate manner. Place yourself into their shoes so you will know what they exactly need in visiting your website.
#3: Draft an Outline
After accomplishing the first two steps, create an outline for your web content. Create a detailed framework in order to avoid repeating the same point over and over again, or worse, duplicating content across your web pages.
#4: Create a Content Inventory
After writing and producing your content, create an inventory of all your content assets such as product documents, infographics, blog posts, and articles. Review these based on their garnered audience interaction and traffic.
Indeed, accomplishing the planning stage in content development is very crucial. This will direct your SEO strategy in San Antonio, TX towards a successful and lucrative path.