It is not uncommon for companies that offer SEO marketing in Minneapolis, Minnesota to handle local SEO for business enterprises and e-commerce stores. In fact, local SEO is ideal for businesses irrespective of their niche and business size. As you can see, Google now blends local results with organic results, so this is a valuable opportunity that businesses should not miss.
In addition, advertising firms believe that:
- Almost 7 out of 10 users nowadays highly consider the information provided in local search results.
- About 36 percent view local search results as convenient
- Once in a month, 14 percent of users find a local business using local results
- A whopping 61 percent of all local searches result to a successful purchase
You should be warned, however, that getting listed and preserving the local rankings is not a laidback undertaking. Why? First and foremost, the page is quite limited. Google shows a lot of elements in their local results such as reviews, the business address and ratings. Above the fold, they also display organic results and ads through AdWords. All these factors take up the limited page estate, which limit the quantity of local results per page.
Additionally, big stores and retailers also do local SEO. However, this does not mean you cannot overcome their rankings, but it is a clear manifestation that even local results can get competitive. Therefore, you need to devote ample amount of time and resources just to get listed and subsequently secure your rankings.
With the intention to help you get started, provided below are some of the essential tools to help you deliver and automate most of your local SEO tasks.
Because it is an all-in-one suite, this tool is one of the long-familiars in the field of local SEO. It helps users to handle most facets of their local SEO campaigns from locating citation opportunities, to tracking rankings in local searches and to looking for links.
Similar to Whitespark, it is an all-in-one suite but this application is centered on marketing consultants and agencies. Because this tool has more advanced features, it can also help the user with their local SEO audit, monitoring online reviews, Google+ wizard, and much more.
It is one of the best digital marketing suite tools in the market today. This application will help the user in every SEO aspect – PPC, keyword research, competitor research and more. In terms of local SEO, SEMrush’s Position Tracking tool would help the user track changes in their ranking positing every day.
This is a popular local marketing software because of its completeness and efficiency in helping users to manage their whole local online presence. LocalVox is not only an SEO power suite, but it is also an email marketing, social media and content marketing tool.
So, if you want to capitalize these tools to position your enterprise in front of your chosen local audience, feel free to contact the most professional company that provides holistic and competitive SEO in Minneapolis, Minnesota.