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Latent Semantic Indexing

LSI is a method that was designed to retrieve data or information in order to help search engines identify the right context of a word. It has since been discontinued as part of the SEO process with the introduction of faster and better retrieval methods.

Landing Page

Landing Page refers to a page of a website where a user is directed to after clicking on an ad or link. Used an extended form of advertisement, Landing Pages are designed to capture the interest of users to avail of a website’s services and/or products.


Serves as a bridge between different websites, apps, and or social sites. Links enable users to move from one program to another. They also serve as a ranking factor for search engines to evaluate.

Link Building

A process designed to get other relevant and influential websites to link to your website in order to improve your search rank and visibility in an organic fashion. There are numerous ways in which link building can be done, some of which are:

  • Requesting media outlets, people, and webmasters to link to your website (also known as outreach).
  • Publishing high-quality content to attract editorial links, people, and other businesses to link to you.
  • Acquiring links by paying people, businesses, and other entities to link to your site.
  • Manually adding your site to directories and review sites.

Link Juice

This is an informal term used in SEO that pertains to the SEO value of a hyperlink to a particular website or webpage. Basically what it means is that the more value or “juice” a hyperlink has, the better.