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Hidden Text

This is text on a webpage deliberately hidden by the website owner. This usually takes the form of keywords and copies of such. This type of SEO can cause a webpage to be blacklisted from Google and other search engines.

Heading Tags

Heading Tags are primarily used to segregate a webpage’s content into sections. There are 6 types of Heading Tags (H1, H2, H3, H4, H5, H6) which are based on importance, with H1 being the most important and H6 being the least. Out of all types, the H1 is the most visible as it is often found above the content of web pages.


The term for the default or introductory page of a website. It serves as the starting point and contains the main information for that website such as domain. The URL usually (but not always) ends with “index.html” or is the same as the website’s main URL.


Aka Hypertext Markup Language, it is a text-based system used in defining the structure and the different elements of a webpage. It determines how texts, images, and other types of multimedia are displayed on the page.


Aka Hypertext Transfer Protocol, it is an elemental Internet protocol that dictates how data is formatted and transmitted. It also determines what actions or responses are appropriate for different kinds of commands.


Aka Hypertext Transfer Protocol Secure; the secure version.