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Google Pigeon

This is the code name of one of Google’s local search algorithm updates which was released on July 24, 2014; it is said to “improve [Google’s] distance and location ranking parameters”. This means that with this new algorithm update, Google can provide better local search results.

Google Penguin

The code name of one of Google’s algorithm updates which was released on April 2012; mainly used to better detect spamming search results and remove bad links.

Google Search Console

Formerly known as Google Webmaster Tools, Google Search Console is a free-to-use tool that can help development teams monitor their websites. This tool offers many features that can be used to track the performance of a website, such as its speed and crawl rate.

Google Trends

Google Trends is a website by Google where users can view the latest topics and analyze current search trends. This website also makes use of different data visualizations, such as bar graphs and pie charts, that can help users to better understand emerging trends.

Guest Blogging

The practice of posting content on another person’s website in order to gain relationships, connections, exposure, traffic, and links; also known as guest posting.


The birth child of Larry Page and Sergey Brin. Google pioneered the shift from human-edited web directories to what we know today. They utilized web crawling technology and sophisticated algorithms to analyze patterns to rank websites. It is currently the most-used search engine worldwide.

Google Panda

This is a Google algorithm that rolled out in February 2011. Its main goal was to reduce the visibility of bad or low-quality content, usually created by content farms and spambots. It became part of Google’s core algorithm in 2016.