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External Link

This is a hyperlink in a webpage that leads to a different website or to a location outside of the currently viewed website.


E-Commerce is the term used to describe business transactions that are being conducted through the Internet. Examples of websites that practice E-Commerce are Amazon and eBay.

Engagement Metrics

Engagement Metrics are used to measure how much users engage in or participate in a website’s content. These metrics are also used as tools to determine how a specific website performs in terms of attracting visitors. Examples of Engagement Metrics are Bounce Rate, Click-Through-Rate, and Dwell Time.

Editorial Link

This is the term for a link of a page which is generated in search engines because of that page’s good content and natural popularity; not paid for, unlike acquired links.