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Canonical

This is an HTML element which helps determine the original source of contents and prevent these contents from being fetched through different URLs or website. When an Internet user searches for these contents, the results will always refer to its original web page / the web page that contains the  “rel=canonical” element.

Click Bait

These are seemingly interesting contents online that lure readers to click on links that lead to different web pages which usually serve to generate traffic only; considered a negative term.

Cache/Web Cache

This is the term for web data temporarily stored in devices such as computers and smartphones to reduce server lag; also the technology (device or software) that grants this.

Cloaking

Cloaking is the process wherein black hat SEOs upload a content for a website that is presented to search engines, but is completely different from the content of the website. Similar to Click-Bait, this is an illegal black hat SEO tactic that violates Google’s Webmaster Guidelines. The use of this technique may also cause a website to incur penalties.

Click-Through-Rate

Click-Through-Rate is used as a tracking tool to measure the success of the website’s advertisement. It is the rate at which users click on an ad or link that is found on the Google Search Results Page. This rate is expressed in percentage and is computed through dividing organic clicks by the number of impressions. The dividend will then be multiplied by 100 to determine the rate.

Call-To-Action

Call-To-Action, abbreviated as CTA, essentially means calling the attention of the website visitors to avail of its advertised services. Used primarily as a marketing tactic for their products and services, Call-To-Action is integrated through buttons that have labels such as “Click Here” or “Buy Now.”

Crawl Budget

In simple terms, this is a plan on the number of pages in a website that will be visited by a crawler (such as Googlebot), which pages to prioritize, when, and how much resources the website’s hosting server can allocate to crawling them.

CSS

“Cascading Style Sheet”; determines the more specific layout or style of HTML elements on a web page or on multiple web pages at the same time.

Compression

This is the method of compressing software/digital files/data or making them smaller in terms of the size that they take up in a server in order to load the data faster for the website users; usually done to images