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Call-To-Action, abbreviated as CTA, essentially means calling the attention of the website visitors to avail of its advertised services. Used primarily as a marketing tactic for their products and services, Call-To-Action is integrated through buttons that have labels such as “Click Here” or “Buy Now.”


This is an HTML element which helps determine the original source of contents and prevent these contents from being fetched through different URLs or website. When an Internet user searches for these contents, the results will always refer to its original web page / the web page that contains the  “rel=canonical” element.

Click Bait

These are seemingly interesting contents online that lure readers to click on links that lead to different web pages which usually serve to generate traffic only; considered a negative term.

Cache/Web Cache

This is the term for web data temporarily stored in devices such as computers and smartphones to reduce server lag; also the technology (device or software) that grants this.


Cloaking is the process wherein black hat SEOs upload a content for a website that is presented to search engines, but is completely different from the content of the website. Similar to Click-Bait, this is an illegal black hat SEO tactic that violates Google’s Webmaster Guidelines. The use of this technique may also cause a website to incur penalties.


Click-Through-Rate is used as a tracking tool to measure the success of the website’s advertisement. It is the rate at which users click on an ad or link that is found on the Google Search Results Page. This rate is expressed in percentage and is computed through dividing organic clicks by the number of impressions. The dividend will then be multiplied by 100 to determine the rate.

Content Management System (CMS)

This acronym stands for Content Management System. This is a program that allows users to modify, create, organize, and publish content. An example of this is WordPress.


Competitors are people and/or companies who are offering services that are the same with a website that the development team is handling. Refer to Competition for more details.


Conversion is the process where the users complete an act within the website to avail of their services. Examples of these are when users complete a purchase for an item, accomplishing a registration form, and subscribing to a newsletter via email.