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Broken Link Building

A link-creating method that starts by finding broken links before making new working links and cloning the broken links’ contents into them.

Branded Keyword

These are words used to find results in search engine usually containing a brand name or a company name e.g “Samsung most popular smartphone 2018”.

Bounce Rate

Bounce Rate is the percentage of visitors who enter a website and leave immediately without visiting its other pages. This is a tracking tool to differentiate web surfers who accessed a website by mistake from people who intend on visiting the same website. According to Google, a website’s Bounce Rate is not a direct ranking factor even if it can indicate possible problems such as content or website issues.

Backlink

Also known as an inbound link, this is a link that originates from another website. For example, if there is a link to a video from a Facebook account, then the link to that video counts a backlink.