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Branded Keyword

These are words used to find results in search engine usually containing a brand name or a company name e.g “Samsung most popular smartphone 2018”.

Bounce Rate

Bounce Rate is the percentage of visitors who enter a website and leave immediately without visiting its other pages. This is a tracking tool to differentiate web surfers who accessed a website by mistake from people who intend on visiting the same website. According to Google, a website’s Bounce Rate is not a direct ranking factor even if it can indicate possible problems such as content or website issues.

Bot

It is a device or software that can perform simple tasks online automatically or with very little human influence such as initiating searches online or collecting data; originated from the word “robot”.

Backlink

Also known as an inbound link, this is a link that originates from another website. For example, if there is a link to a video from a Facebook account, then the link to that video counts a backlink.