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Black Hat

This refers to a method of SEO that does not respect Google’s Webmaster Guidelines. This may involve tactics such as keyword stuffing, spamming, and the like. Google penalizes those that engage in Black Hat SEO by dropping their rankings.

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Bing is Microsoft’s own search engine, launched in June 2009. It replaced MSN Search and Windows Live Search. Since 2010, it has powered Yahoo’s organic search results.

Backlink Analysis

This is an analysis of all backlinks that redirect people to your site. The information you might be looking at may include how many websites link to each page, as well as the number of people who clicked each link. Knowing all these metrics that go into building backlinks is essential to planning out a website and getting it to rank higher in SERPs.

Backlink Checker

This is a tool that analyzes the backlink statistics of a website, such as the number of links per page and the authority of each link. This is important to identify bad links and to determine where the backlinks lead to. This information is important for improving a website owner’s linking strategy.

Bread Crumbs

These are links that show users the trail or path they have gone through from the website’s homepage to the web page they are currently viewing; usually found at the top of the web page.

Broken Link

A link that does not work for whatever reason, such as incorrect characters within the link or expired domain.

Broken Link Building

A link-creating method that starts by finding broken links before making new working links and cloning the broken links’ contents into them.

Branded Keyword

These are words used to find results in search engine usually containing a brand name or a company name e.g “Samsung most popular smartphone 2018”.

Bounce Rate

Bounce Rate is the percentage of visitors who enter a website and leave immediately without visiting its other pages. This is a tracking tool to differentiate web surfers who accessed a website by mistake from people who intend on visiting the same website. According to Google, a website’s Bounce Rate is not a direct ranking factor even if it can indicate possible problems such as content or website issues.


It is a device or software that can perform simple tasks online automatically or with very little human influence such as initiating searches online or collecting data; originated from the word “robot”.