close >>>


This is the science of collecting data and analyzing it to find patterns. This may end up in discovering trends and determining the effects of certain decisions or events. The aim is to collect knowledge in order to make improvements or changes.

Authority Links

These are links from websites that are trusted by search engines. This may be due to a series of factors such as website age and userbase size. Having more authority links means that a website has a larger chance of ranking higher in SERPs.

Authority Site

This is a high-quality site that is respected by knowledgeable people in the industry. Google’s algorithm rewards such websites with good content by placing them higher in the SERPs pages.

Anchor Text

The clickable words of a link. This is usually depicted in Google, Microsoft Word, and unformatted web pages as blue underlined text. Upon clicking the text, the user will be sent to the link it directs to.


An Application Program Interface Key acts as authentication for the owner of a website’s API. This opens up a bundle of rights open to a user, much like a username and password on most websites.


This stands for Application Program Interface. It is a set of protocols, tools, and routines for building software applications. It helps make building a program easier by providing the building blocks and specifying how software components should interact.

ALT tag

An alt tag is a bit of text used to describe an image. Search engines cannot read or analyze images, so ALT tags make it possible for search engines to determine what is in an image. These may come in the form of general descriptions such as “brown cat chasing ball”, or the like.

Related Articles:

Above the fold

This refers to all the content that a user sees on a website before they scroll. This may include the name of the website, as well as banner ads and important page links. In 2012, Google rolled out an algorithm that lowered the rankings of pages with too many ads above the fold.