A process designed to get other relevant and influential websites to link to your website in order to improve your search rank and visibility in an organic fashion. There are numerous ways in which link building can be done, some of which are:
- Requesting media outlets, people, and webmasters to link to your website (also known as outreach).
- Publishing high-quality content to attract editorial links, people, and other businesses to link to you.
- Acquiring links by paying people, businesses, and other entities to link to your site.
- Manually adding your site to directories and review sites.