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Competition refers to people or businesses who provide products and services similar to that of one’s business online. There are two types of competition namely:

Direct Competitors: these are establishments that sell similar products, services, and needs. They also engage in garnering the same audience both in and out of the web.

SEO Competitors: these are establishments who utilize the same keywords and are opting for the same organic search visibility. What makes them different from direct competitors is that they do not necessarily have the same products and or service and may even target a different audience altogether.