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13 Nov

“Hawk” Swoops Down: How Googles New Local Search Algorithm Changed and So Shall We

Talk the Hawk Columnist Joy Hawkins (2017) recently posted an article introducing the most recent Google algorithm update, which she dubbed ‘Hawk’. The coinage illustrates how the shift swooped down and caught many unprepared—particularly the community of local business website owners. Articles describe Hawk as a game changer for local business industry. So what is […]

08 Sep

Will Users Click Your Site Over Another? SEO and the Basics of Clicking Behavior

To a great extent, SEO companies have invested time and energy exploring the technical facets of website optimization through link building, key word optimization, technical writing, and so on. While these are at the heart of the matter, other areas for improvement have to be explored too. Notably, SEO people rarely spend time analyzing users’ […]

17 Apr

Sudden Drop in Rankings? Here are the Possible Reasons

Imagine if one day, as you are checking your website’s rankings, they are nowhere to be found – your rankings are totally gone!! It’s a total nightmare, and I bet you would be wracking your brains trying to figure out what you did wrong!! It can be devastating to lose your hard-earned rankings, but if […]

20 Mar

SEO Strategies That Help you Rank this 2017

Trends in the Search Engine Optimization (SEO) industry is ever changing. One strategy may help you today but may not be as effective tomorrow. You may have spent a lot of time getting the hang of a certain approach, but it may no longer be useful after a search engine update. You may have been […]

17 Aug

#WomenWednesday: Social Media Marketing

  As a way of giving back to our audience who are actively participating in our social media pages, we invited two of these influential women to share their thoughts about social media networking and marketing. Both of these women are running their own enterprises so you will definitely pick up something really valuable from […]

28 Apr

Website vs. Social Media: What Must Businesses Prioritize?

    Small business. Startups. We know that being a new player in a market can be really hard especially if the niche is highly competitive. Venturing into the business world is not something that should be taken lightly. As a small business, you need to prove to everyone that you can deliver – that […]

14 Apr

Twitter Broke Down Twice Today

A lot of Twitter users in Asia, Australia, America, Japan, and Europe experienced difficulty in accessing the social network today at 11:49 pm EST. Other reports said that it might have affected other regions as well. Third party apps, such as Tweetdeck and Tweetchat, remained operational but with limited functionality. The problem lasted for 15 […]

12 Apr

[INFOGRAPHIC] Twitter Cheat Sheet for Small Businesses

Businesses, small or big, can no longer ignore the power of Twitter when it comes to brand establishment, lead acquisition, and online marketing. This social media platform has become a powerful microblogging tool both for individuals and businesses. With the intention to guide you in making the most of this social media platform, here’s a […]

07 Apr

Facebook to Rearrange Notification Buttons

  Last year, Facebook released its live video option to compete with its rival platform Periscope, which is run by Twitter. To emphasize its commitment in advancing this feature, Facebook is set to place it a notch higher. In an effort to widen the social network’s audience who are watching and creating live videos, Facebook […]

16 Mar

An Algorithm-Based Instagram Timeline is Coming

  Instagram, the photo and video-sharing app, announced today that they are currently testing an algorithm-based timeline for their users to see the moments they care about first. This is a massive change following Facebook and Twitter’s prior decisions to alter the way their users see their timeline feed. The photos and videos in Instagram […]